Trees
At Novi.Digital, we deliver tailored SEO, PPC, and paid social strategies for the tree industry, helping specialists, nurseries, landscapers, and suppliers boost online presence and attract ideal customers.
Our work with Trees Understood, a leading tree surgery company in Brighton, demonstrates how data-driven marketing can transform online visibility. Since partnering with Novi.Digital, over 90% of their new business now comes from online referrals, showing the impact of strategic optimisation and targeted digital advertising.
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Why Digital Marketing Matters for the Trees Sector
The trees sector, covering tree surgery, planting, diagnostics, and maintenance, relies heavily on local visibility, reputation, and trust. Customers increasingly search online for services such as “tree surgeons near me” or “tree pruning Brighton,” meaning that ranking prominently in search results directly impacts growth.
Without a strong digital strategy, many companies in the trees industry face challenges such as:
- Low visibility in local search results
- Under-optimised website leading to fewer enquiries
- Unqualified clicks draining advertising budgets
- Confusion from dual-meaning keywords (e.g. the word “plant” can refer to both trees or industrial equipment)
Novi.Digital uses advanced data analytics and sector knowledge to ensure your marketing campaigns reach genuine customers ready to act.
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Case Study: Trees Understood
Overview:
Trees Understood approached Novi.Digital to improve their search visibility and website performance. Our team:
- Conducted in-depth keyword research to identify key local search terms
- Redesigned their website for better usability and modern appeal
- Managed PPC campaigns to optimise cost and return
- Provided ongoing SEO reporting and consultation
Results:
- 90% of new clients now originate from Google search
- Consistent placement in top organic search results for “tree surgery Brighton”
- Enhanced communication and long-term client satisfaction
This collaboration highlights our ability to deliver measurable growth for tree industry businesses through intelligent SEO and PPC strategies.
Using Data to Refine Strategy in the Trees Sector
The trees industry poses unique challenges in digital marketing due to linguistic overlap, terms such as “plant,” “sapling,” or “branch” may have unrelated meanings across other sectors.
At Novi.Digital, our proprietary analytics tools detect and eliminate non-relevant search intent. For example:
- Filtering out “industrial plant maintenance” from “tree planting services” campaigns
- Distinguishing between “branch” (as in office location) and “tree branch removal”
- Using contextual AI models to identify real search intent
This nuanced, data-led approach saves money, improves targeting accuracy, and strengthens your overall marketing performance.
Our Data-Driven Approach to SEO for Trees
Our SEO for tree companies uses data, precision, and performance. We refine each campaign stage through insight, not guesswork.
Our process includes:
- Comprehensive Keyword Research: We identify the search terms most relevant to your audience, distinguishing between high-intent and misleading keywords. For example, through data modelling, we can exclude irrelevant searches for “industrial plant hire” when targeting “tree planting services.”
- Technical and On-Page Optimisation: We improve website performance, structure, and usability so Google and users can navigate your site easily.
- Content Strategy Development: We create engaging, informative content that appeals to customers and shows your brand’s professionalism.
- Local SEO for Tree Companies: With optimised local listings, Google Business Profile, and map pack targeting, we help your business stand out locally.
- Ongoing Performance Analysis: Using AI-driven analytics, we track metrics such as organic traffic, call conversions, and engagement, adjusting strategies for improvement.
PPC for Trees: Maximise Return on Every Click
Paid search (PPC) campaigns provide an immediate route to visibility, helping businesses in the trees sector attract new clients quickly.
At Novi.Digital, our PPC for tree companies focuses on efficiency, precision, and value. Through intelligent bidding and keyword exclusion lists, we ensure your ads appear only for relevant searches.
Our PPC management includes:
- Custom Campaign Strategy: Tailored to your service areas, budgets, and goals.
- Ad Copy Creation: Engaging ads designed to increase click-through rates.
- Budget Control: Smart bidding (automated system that adjusts bids to maximise your returns) ensures maximum ROI.
- Negative Keyword Filtering: Prevents wasted spend on unrelated search terms by excluding irrelevant keywords from your ad campaigns.
- Monthly Reporting: Transparent insights on conversions and spend efficiency.
In our work with Trees Understood, Novi.Digital designed a PPC campaign that balanced budget and effectiveness. By providing detailed spend-return projections, we helped the client find a cost-effective “sweet spot” that generated steady leads without exceeding their budget.
Paid Social for the Trees Industry
Paid social campaigns extend your reach beyond search engines, connecting your business with audiences on platforms like Facebook, Instagram, and LinkedIn.
These campaigns are particularly effective for:
- Showcasing before-and-after work imagery
- Promoting seasonal offers (e.g. winter pruning, spring planting)
- Building brand recognition within local communities
Our paid social uses demographic targeting to reach homeowners, developers, and councils. Behavioral data and analytics ensure your social spend drives real engagement.
Which Platforms Work Best and Why
In the trees sector, selecting the right platforms is crucial to ensure your marketing investment reaches the most relevant audience. Different channels serve distinct purposes, from immediate visibility through search to long-term brand awareness and community trust.
We carefully assess each client’s objectives to build a strategy that blends the strengths of SEO, PPC, and paid social.
Here’s how each platform performs for the trees industry:
- Google Search (SEO and PPC)
- Why it works: The majority of customers seeking tree services start their journey on Google. High visibility in organic search (SEO) combined with paid ads (PPC) ensures dominance in results pages.
- Best for: Lead generation, local visibility, and intent-driven searches such as “tree surgeons Brighton” or “tree pruning near me.”
- Digital advantage: We use intent mapping (identifying what people want to achieve with their searches) and conversion data to refine targeting, ensuring every click has measurable potential.
- Google Maps and Local Listings
- Why it works: For location-based services like tree surgery or planting, Google Maps listings directly influence customer decisions. Reviews, proximity, and visibility on map packs can make or break local competitiveness.
- Best for: Local brand awareness and community engagement.
- Digital advantage: Our local SEO strategies optimise your Google Business Profile (your business listing on Google with address, reviews, and hours) for better visibility and reputation management.
- Facebook and Instagram (Paid Social)
- Why it works: These platforms enable visual storytelling, showcasing before-and-after tree work, customer testimonials, and seasonal promotions.
- Best for: Building brand recognition, sharing updates, and engaging with homeowners and communities.
- Digital advantage: We use advanced demographic and interest-based targeting to ensure your campaigns reach property owners, councils, and commercial clients most likely to require your services.
- LinkedIn (B2B and Partnerships)
- Why it works: For tree companies working with developers, councils, and environmental organisations, LinkedIn provides a professional network for lead generation and authority-building.
- Best for: Partnerships, B2B communication, and professional reputation building.
- Digital advantage: We leverage data insights to identify and connect with relevant decision-makers while positioning your brand as an expert within the green sector.
- YouTube and Video Marketing
- Why it works: Educational and demonstration videos perform exceptionally well for tree care and planting services. Visual content establishes trust and positions your business as knowledgeable and transparent.
- Best for: Demonstrating expertise, improving SEO, and building long-term credibility.
- Digital advantage: We integrate YouTube video SEO (optimising videos so they appear in search results) within your overall strategy to maximise organic reach and engagement.
By combining these platforms strategically, we ensure that your digital marketing ecosystem works in harmony, delivering consistent brand messaging, improved search visibility, and sustainable growth.
Platforms We Work With.
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Novi.Digital is committed to ethical, sustainable, and data-driven marketing practices. Whether you operate a tree surgery business, nursery, or specialist arboricultural service, our team can help you reach new customers, increase leads, and grow sustainably.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common queries about the services we provide for the trees sector.
What is SEO for the trees industry?
SEO for the trees sector involves optimising your website so it appears higher in Google searches for relevant terms such as “tree surgeons,” “tree planting,” and “arborist services.”
How does PPC help tree companies?
PPC (Pay-Per-Click) campaigns drive immediate visibility by placing your ads at the top of search results for specific keywords. It’s ideal for generating leads quickly and measuring performance in real time.
Which social media platforms work best for tree companies?
Facebook and Instagram are ideal for showcasing visual work and community engagement, while LinkedIn supports B2B opportunities with developers and councils.
How can Novi.Digital improve my website’s performance?
Through technical optimisation, structured data integration, and keyword-focused content strategies, we enhance your visibility and user experience simultaneously.
How long does it take to see SEO results?
Most clients begin to see measurable improvements within 3 to 6 months, with steady long-term growth over time.
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