Having worked in the SEO industry for over a decade we know that SEO is complicated! Understanding the meaning of the term SEO is only the first step however understanding the reason for having SEO and what you should do is easily the most important aspect of a successful SEO campaign.

If you are looking for an accurate SEO definition or How to SEO guide there simply isn’t one and we aren’t trying to create one with this page. What we are attempting to do is to provide you with the basics to give you a good foundation understanding of SEO from our SEO List below.

Our SEO Glossary contains a short list of SEO terms to assist you with your research.

SEO: Search Engine Optimisation
PPC: Pay Per Click
SME: Small to Medium Sized Enterprise
SMO: Social Media Optimisation
CPC: Cost-per-click
CPA: Cost-per-acquisition
CTR: Click-through Rate