Hotels and hospitality
20.4% of employee jobs here (about 10,000), 2.7 times the England share.
See our hotels and hospitality workTechnical SEO, content and link building that grows organic traffic and enquiries for Kendal and Lake District businesses.
Pop in your email address below for your FREE audit!




In 2024, South Lakeland had about 49,000 employee jobs. The largest sectors were accommodation and food service (20.4%), wholesale, retail and motor trades (17.3%) and health and social work (10.2%). Compared with England as a whole, accommodation and food service (2.7 times the England share) and manufacturing (1.3 times the England share) are more concentrated here.
By enterprise count, South Lakeland had 6,265 businesses in 2026, and 88.3% of them employed fewer than 10 people. 10 had 250 or more employees. The sectors with the most enterprises were agriculture, forestry and fishing (16.8%), construction (13.2%) and wholesale, retail and motor trades (12.8%). Employee jobs in South Lakeland fell by 5.8% between 2019 and 2024, compared with 5.1% across England.
Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.
20.4% of employee jobs here (about 10,000), 2.7 times the England share.
See our hotels and hospitality workSEO is a perfect solution for the competitive market that Kendal experiences as the gateway to the Lakes. The main market audience being tourists and a majority of trade coming in only two seasonal periods. Thus, any leg up on the fierce competition is going to be worth your while. Novi.Digital can provide you with much more than a leg up. Novi.Digital possess an extensive knowledge of the Lake District. As such, we can help to improve your visibility and conversion rates online. In turn this means that you can attract Lake District customers long before they even reach the gateway to the lakes.
Novi Digital has delivered SEO since 2009. We start with an audit, then prioritise the work by impact and feasibility using our METRIC framework, with Crawley auditing the technical, accessibility and AI-readiness side. The result is a plan your team can act on, not a 100-page report that sits in a drawer.
Search is also changing. Buyers increasingly ask ChatGPT, Gemini, Perplexity and Microsoft Copilot for recommendations before they ever visit a website, so we optimise for traditional search and AI search together.












Free
A straightforward overview of how your website is performing in search.
Get a quote
A detailed audit for businesses ready to act on prioritised, data-led recommendations.
Our focus is two-fold. Firstly, we research the search queries most likely to attract the highest quality potential customers. Secondly, we look at converting as many potential customers as possible. Our aim isn’t to broadly improve rankings to generate poor quality visitors. Trying to get to top rankings across competitive terms, especially for competitive search terms, such as Lake District tourism, is almost impossible. Instead, by targeting a smaller number of select key terms, we have an increased likelihood of creating conversions. novi.digital can make a difference where it matters – targeting high quality customers and your increasing your revenue.
At the core of our primary services (SEO and PPC) we focus on data. Being the Lake District, businesses have access to a lot of data. The key is utilising that data to improve your profitability through targeted digital marketing.

Being based in Lancaster, our team is not at all far from Kendal. Best of all, we’re always happy to meet you for a face-to-face chat. Monthly meetings is something we endeavour to have with the majority of our clients. If you would like to arrange meeting for your company, then get in touch. We’d be happy to arrange a meeting during which we discuss your requirements, and begin to create a plan for your success.

Put simply, we know the area like the back of our hand and a big advocates of doing business close to home. Enquire now on hello@novi.digital or phone us at 01524 566736
If you manage SEO in-house, or want your team to take it over from an agency, our SEO training builds practical, repeatable skills across technical SEO, content, links and reporting. Training is available online for teams in Kendal and across the UK.
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
PPC & Paid Media
For many B2B organisations, Google Ads can be one of the most effective channels for generating high-quality leads.…
Read more: B2B PPC Strategy: How to Generate Better Leads with Google AdsAgency Updates & Thought Leadership
When a new marketing manager walks through the door, there’s a fine line between bringing a fresh perspective…
Read more: When Should You Worry That Your Marketing Manager Is Taking On Too Much?Industry News
OpenAI’s roadmap, hiring signals, and cost structure all point to one direction, paid advertising is OpenAI’s roadmap, hiring…
Read more: ChatGPT Ad Management: The Next Evolution in Digital MarketingAgency Updates & Thought Leadership
Listed in the 30 Top SEO Companies UK Top 30 SEO Companies in the UK by TopSEOs In…
Read more: Novi.Digital Ranked in the Top 6% of SEO Companies UKSEO Strategies & Insights
It’s essential that you know all the facts before choosing an SEO agency. Our guide will help with…
Read more: What to look for when choosing an SEO Agency in the UK?PPC & Paid Media
Top 7 PPC Software Apps Top 7 PPC Software Apps Many businesses looking to optimise their PPC campaigns…
Read more: Top 7 PPC Software Apps