With 15.5 million visitors every year, generating £6.5 million in revenue, there’s a lot of business to be made from tourism in the Lake District. That also means that it is an incredibly competitive market, and made even more competitive by the use of internet marketing to encourage business from customers long before they actually arrive. With this much competition, it makes sense to use a specialist SEO company to help you gain the edge and avoid falling behind.
Out of the top visitor attractions in the Lake District; Windermere Lake Cruises, Rheged, and Ullswater Steamer were the top three in 2013. If you were to investigate these businesses it would become clear that the vast majority use both SEO and PPC to generate their sales, enquiries and bookings.
Novi.Digital have over 10 years of experience in the industry, and in that time we have seen many techniques come and go, but our own focus has always remained the same, and it has always worked for our clients. We focus not just on increasing visitors to your website, but on increasing conversions. After all, an increase in visitors is meaningless if none of them are interested in your business’ offering.
By targeting specific keywords and phrases aimed at visitors that are more likely convert, Novi.Digital can bring in more, good quality traffic that will convert at a higher rate, increasing your revenue and return on investment.
Too often these days, businesses find it acceptable to deal with clients purely through phone calls or emails, never getting a chance to meet with each other face to face. At Novi.Digital we firmly believe in the value of getting to know our clients and understand the strength of a business relationship that can be forged in person.