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SEO Training in London

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London by sector

In 2024, London had about 5,743,000 employee jobs. The largest sectors were professional, scientific and technical (13.9%), health and social work (10.8%) and wholesale, retail and motor trades (10.7%). Compared with England as a whole, information and communication (2.0 times the England share) and professional, scientific and technical (1.5 times the England share) are more concentrated here.

By enterprise count, London had 552,505 businesses in 2026, and 90.1% of them employed fewer than 10 people. 2,620 had 250 or more employees. The sectors with the most enterprises were professional, scientific and technical (20.0%), wholesale, retail and motor trades (13.1%) and construction (11.4%). Employee jobs in London grew by 9.3% between 2019 and 2024, compared with 5.1% across England.

Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.

  • Professional, scientific and technical13.9%
  • Health and social work10.8%
  • Wholesale, retail and motor trades10.7%
  • Administrative and support services10.0%
  • Information and communication9.6%

Sectors we work in that matter in London

Are you new to SEO and need some help getting started? Or are you a veteran of the online marketing world who just wants a few extra pointers? Perhaps you’re not even sure yet whether you need SEO training at all. Whatever your situation, you’re likely to have a few questions on your mind:

  • Is it really worth hiring someone to train me? Can’t I just learn this myself?
  • Does Novi.Digital have the expertise required to give me adequate training?
  • Will you understand my team’s specific needs?
  • Will you understand my business’s needs?
  • What are the costs?
  • Does it really work?

These are the questions we often get asked at Novi.Digital, and if you’re asking yourself one or more of them right now, then let us give you some answers to put your mind at ease.

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Is it really worth hiring someone to train me? Can’t I just learn this myself?

It may seem obvious that we would advise you to hire a professional to teach you. After all, providing SEO advice and training is our business. The actual answer to this question, however, is a bit more involved than a simple “yes” or “no”, and like all decisions in business, depends very much on your situation.

To figure that out, we have to ask you a question of our own. Have you already learned the basics of Search Engine Optimisation? If you haven’t, then it might be worth looking into learning some of the basics for yourself to see how well you do, before turning to an outside company. Google have their own Starter Guide to help you learn the basics of SEO, so that’s a good place to start.

If you’ve already tried things for yourself and they didn’t work out, or you want to learn some more advanced techniques, then getting professional training is a great opportunity to learn more. There are a lot of advanced techniques that basic guides don’t have time to cover, and of course when you receive guidance from a professional trainer, you’ll have the opportunity to ask questions about your specific business model or website, or get advice on why something you tried didn’t work.

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Does Novi.Digital have the expertise required to give me adequate training?

It’s a very important question, and one that you should ask of any consultant, agency, trainer or well-meaning advice giver. There’s not always a lot of room for experimentation or mistakes in business, and in the world of SEO, there are unfortunately still a lot of bad apples.

If you’re looking for assurance that we know what we’re talking about, then we hope that the proof lies in the length of time we have been active, the ongoing success of our clients and their testimonials, and in our award winning service. If not, then feel free to call us. We’re always happy to explain how we can help you specifically.

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Will you understand my team’s specific needs?

Keeping both ears open is a point of pride for Novi.Digital. Every business is different, and so is every team. The specific training that your team needs, and the ways that they will learn, are almost certain to be different from anyone we’ve trained before.

In fact, making sure to understand what your team needs is vital to teaching them, and we know that. So whatever questions you have, or specific areas you want to learn more about, we’ll make sure to put extra focus on the areas you need.

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Will you understand my business’s needs?

Even more important than your team, understanding what your business needs in terms of SEO is one of our core principles. Although training doesn’t require the same integration that our full-fledged consultancy services do, we still believe that knowing your business is key to providing the best service we can.

The best SEO techniques work differently for different companies, often even within the same industry. Partly it’s based on your team, and your attitude. Partly it depends on your situation, and how well you are already performing. A lot of it depends on your unique selling point, what it is that makes your business special. All of these come together to make your business, and your needs, different to everyone else’s, and that means that the training you need to receive is different as well.

When we offer you SEO training, we won’t just arrive, give a lecture and go. We will put the effort in to understand what it is your business needs, and what areas you want to focus on, so that we can give you the best value for money available.

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What are the costs?

There’s no sugar coating costs, so let’s get straight to them:

Expenses may cost extra, depending on specific requirements. Call us or send an email to discuss these in more detail.

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Does it really work?

There’s a reason that more and more people are turning to search engine optimisation to help grow their businesses online, so yes, it really does work! If you’re able to put in the effort required to learn, then good SEO training will take you a long way.

Get in touch below to get booked in!

email: hello@novi.digital or phone: 0333 090 4442

Don't just take our word for it

As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com
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Frequently Asked Questions

Common Questions About Our SEO & PPC Services.

I still have a question
What services do you offer?

Novi offers comprehensive digital marketing solutions, including SEO consultancy, PPC management, paid social media marketing, and AI marketing, all tailored to drive measurable results for your business.

How does Novi provide measurable results?

We combine data-driven insights, and human psychology guided by AI technology to create actionable results. Our advanced reporting tools ensure that every campaign is optimised for success.

What industries do you specialise in?

Novi is proud to work alongside clients from sectors such as education, finance, manufacturing, and SAAS. We are happy to hear from all B2B and luxury brands.

Why choose Novi?

Unlike traditional agencies, Novi takes a consultancy-first approach. We work closely with your in-house team to create bespoke strategies using proprietary technology to deliver ROI-focused outcomes.

How long is your contract?

We have a 3 month minimum term with a 30-day cancellation notice. From the second year onwards, the cancellation period is 60 days.

Latest News & Insights

Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.

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