At the heart of Northern England’s economy lies Manchester. Home to businesses across all industry sectors and of all sizes, the city thrives on the competition this creates.
For individual businesses, that kind of competition is simultaneously threat and opportunity. How do you grow your share of the market? Whatever your overall strategy, you need to consider the online component.
The rate at which online promotion and sales’ share of the market is growing varies by industry. However, the proportion of sales which start online is growing across the board. It’s no longer enough just to draw visitors to your website – you also need a website which will engage them and encourage them to convert from visitors to customers. This is known as Conversion Rate Optimisation (CRO).
We work with many Manchester clients who use us to make sure that site visitors become customers. Our work is data-driven, meaning we combine data analysis of your website’s performance with your own insight of your industry.
We consider our clients to be our partners, and we take pride in helping you achieve success. As a client, the CRO strategy we’ll develop with you will be fully tailored to your business’ mission and goals. We’ll create a roadmap to achieve these goals and begin work immediately.
As the work progresses, we’ll collect more data, which we can use to refine our strategy further – always checking in with you as we go. These calls, meetings and emails serve three major purposes.
First, they make sure you know what we’re doing and why we’re doing it. Second, they give us the opportunity to adjust our plans as you achieve goals and set new ones. Thirdly, they give both you and us the chance to brainstorm new ideas and make sure neither of us miss an opportunity to achieve more.
Our digital marketing experience and knowledge, combined with your industry expertise, are stronger together. Add to this our goal-focused approach – we know you have to focus on effective results, so we do too – and we’re confident we stand out.
But you don’t have to take our word for it. Contact us and we’ll discuss your requirements, then put together a service proposal tailored to your needs. You’ll have the chance to see what we can do for you specifically.