Scheduled Meetings
Scheduled Phone calls or Video Calls
Email Support
Raven Access, Teamwork Chat and Teamwork Project Management
Manual Report
Strategy Documents
Press Release
Demographics and Interests
Analytics Intelligence Insights
CTR Analysis using Google Toolbar from Chrome
Check for Data Connections to other platforms
Page Analysis
Browser Analysis
Device Analysis
Location Analysis
Run Daily PPC Account check
Enhanced Functionality such as RSLA
Automated Performance Alerts (rectified if issues occur)
Run Weekly PPC Account check
Adding of New Keywords from Search Query Data
Creation and Split Testing of Ads
Adding Negative Keywords from Search Query Data
Quality Score Review
Run a FORAGER Report (KEM)
Add new keywords from Keyword Planner
Manual Bid Adjustments
Captivise Bid Adjustments and Automated Scripts
PPC Build / Rebuild
Rectify any Shopping feed issues (if relevant)
Adding Negative Keywords
Device Bid Adjustments
Product Grouping Segmentaition
Pausing of non-profitable products
Bid Adjustments according to revenue and profit
Merchant centre error fixes
Hour of day/day of week bid adjustments
Product Feed Title and Description Optimisation
Construction of campaigns
Conversion tracking setup
Monthly review of keywords
Automated reporting
Quarterly call
Demographics Analysis using Analytics to inform Ad creation
Seasonal Ad campaigns including Advertising Design
Conversion Tracking Setup
12-month Strategy
Hash tag usage
Follower Monitoring and Reporting
Creation of FAQ Guide
Seasonal Banner and Imagery design for profile
Cross-promotion of other social media profiles
Adding of New Keywords from Search Query Data
Adding Negative Keywords from Search Query Data
Device Bid Adjustments
Hour of day/day of week bid adjustments
Management of the website for ad placement
Mobile Interstatial Ad Management
Structured Data
Data Highlighter
HTML Improvements Analysis
CTR and Search Analysis
Backlink Analysis and removal actions
Internal Links
Manual Actions
Mobile Usability
Blocked Resources
Crawl Errors
XML Sitemap
Trend Research
Competitor Backlink Audit
Competitor Analysis
Client Website Checks
SEO Audit (included on take-on as standard)
Keyword Research(included on take-on as standard)
Link Building (included on take-on as standard)
Yoast SEO Scores (or equivalent)
Readability Review of existing content (up to 3 key pages per month)
Posting of recent blogs and landing pages on Social Media
Pagespeed Insights / GTMetrix
W3 Compliance
Technical Tasks
