Google Shopping has become an increasingly important tool for e-commerce businesses. Our Google Ads Shopping Feed Management service helps businesses optimise the performance of your Google Shopping campaigns to improve profit.
As a data-driven agency that has managed millions in ad spend across our managed PPC services, our team focus on the metrics that matter. For us, this means to generate your company a high level of ROI from day one.
When it comes to Google Shopping, there are two key aspects that come into play: Google Ads and Google Merchant Center. To run a shopping campaign on Google Ads, you must have your CMS platform’s e-commerce plugin connected to Google Merchant Centre.
Ensuring that the information that goes through Google Merchant Centre is correctly formatted and optimised can be rather complicated. Our management of Google Shopping campaigns centre around optimisation of your product feed. There are two kinds of feed: Primary Feeds and Supplemental Feeds.
The primary feed is fundamental to adding and removing products in Google Merchant Center along with country targeting. When a primary feed contains optimised data from your e-commerce plugin, this is the only feed that is required.
These feeds are a secondary data source for Google Merchant Center that can be used to enrich their primary feed. These feeds can only be used alongside primary feeds and cannot be the main source of product data. With these feeds, you can:
Our Google Ads Feed Management service fundamentally works by ensuring all products on e-commerce platforms meet Google product data specifications. This means that all products fed into Google are optimised for Shopping campaigns. At novi.digital, our team will work with you to ensure that profit margins are understood. This ensures that we bid the correct cost per acquisition of each product for maximum ROI.
Unlike other advertising campaigns, Google Shopping Ads do not use keywords. Rather, they rely on search queries aligned to product categorisation and product information. To help us stay ahead, we have developed our own proprietary software that is exclusive to our clients.
Here are some examples:
Beyond optimising products and fixing errors in your feeds, we are also able to work with you to develop a Merchant Promotions strategy. As shoppers tend to utilise Google to find the best deals, we recommend using Merchant Promotions in feeds to highlight offers.
Merchant Promotions can be set up as site-wide promotions or restricted to certain products. Promotions can be incredibly useful for improving traffic to your site while increasing revenue. As part of our management, we work with you to develop promotion strategies that focus on your KPIs. These should focus on:
If you have any questions about our Google Ads Shopping Feed Management service then let us know. Send us an email or fill in our contact form below.