eCommerce consultancy services including eCommerce strategy consulting

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Our eCommerce consultancy services are engineered to grow your digital business while improving the return on your e-commerce investment.

Using frameworks and real-time data, our consultants will assist you in developing your business’ ‘digital shopfront’. Our eCommerce strategists employ strategies that are proven to help you attract the right customers… at the right time.

We work with businesses of all shapes and sizes, providing them with the analytics, business intelligence (BI) and conversion rate optimisation (CRO) they need to attract shoppers demonstrating a high likelihood of buying.

Our digital shopfront strategists work across a wide range of platforms, including:

  • Shopify
  • WordPress
  • Magento
  • Amazon

To discover if we support your chosen platform, contact the eCommerce consultancy team now.

Our specialists employ a range of technical, content and strategic methods which are proven to target searchers demonstrating high levels of intent.

Read on to discover just how we do it…

Informing Ecommerce with Data-driven Decisions

As an eCommerce retailer, it’s important to recognise that there are no small decisions. That’s why it’s crucial to dig into your analytics and details (at granular level). It’s the only way to have the information you need to make data-driven decisions.

Key performance indicators (KPIs) are key to giving you a way of evaluating performance and determining whether you are reaching your goals. They are especially effective in indicating the areas you may need to improve.

There are a number of metrics to choose from, such as total sales, year-over-year growth, repeat purchase rate and average order value.

With the help of our eCommerce strategy consulting services, our team can help you identify the right KPIs for you. Contact the eCommerce team.

What are the success factors for eCommerce?

Think for a moment about the decisions you make for your business every week or even day. For eCommerce retailers, this means making choices including:

  • Advertising channels and spending
  • Campaigns and their creative brief
  • Products to market to which customers
  • Pricing structures
  • When to run promotions and how long they should run
  • Shipping strategy – including free shipping
  • Returns policy

Even if you’re managing an SME, chances are that’s just the start.

Quicker, faster and easier decision-making

While some businesses may rely on gut instinct, it’s far more effective to make the right decisions when backed by the information (data) to support it.

Here’s why.

Easier decisions

According to a PwC study of senior executives (2016), it makes it easier, too.

The study of more than 1,000 high-level personnel revealed that organisations that are highly data-driven are three times more likely to report significant improvements in decision-making, compared to those who rely on less data.

Increased efficiency

Data-driven decision-making has also been found to increase return on investment, according to New Vantage’s Big Data Executive Survey (2017).

Conducted by New Vantage, this study of 50 industry giants looked at the value big data is offering their organisations, including American Express, Disney and General Electric and the results were overwhelmingly in data’s favour.

While nearly half (48.4%) of respondents, which included presidents and chief officers for marketing, data and analytics, reported that their firms are achieving measurable results from their investments, more than 80% characterised their data investment as “successful”.

Decreased costs

The New Vantage Big Data Executive Survey (2017) highlighted one area where harnessing this data has been most useful: driving down costs.

With so much data available nowadays, companies are clearly taking advantage of the opportunities it creates to reduce costs.

More than 49 per cent of the survey’s high-level respondents who had begun expense-reducing projects reported that they had seen value from these efforts.

Are you looking to reduce your eCommerce expenses? Whether you’re wondering about free shipping or the impact of your return policy, our eCommerce consultancy team can help you get started.

Too much data?

With no shortage of data available, many eCommerce businesses are faced with two problems:

  • Too much data from too many sources
  • Uncertainty over how to utilise it.

Making the data-driven decisions you need to succeed relies on three things:

  • Knowing how to gather the right data
  • Analysing data for accurate and relevant insights
  • Drawing the right conclusions to make strategic decisions (based on business goals)

While it is possible to do this yourself, many of our clients find it cost-efficient to use a specialist e-commerce agency team.

As responsive as they are experienced, they’ll work with you to help you understand your data. Working in real-time, they’ll help you answer questions such as:

  • Which product lines are your most profitable?
  • Which channels are giving you the most revenue?
  • Which channels are giving you the most customers?
  • Which customers have the greatest long-term value (LTV)?
  • How is your shipping policy affecting your business?
  • What impact are returns having on your business?

But that’s just the start. Find out how our eCommerce consultancy team can help you by contacting the eCommerce team now.

Our three-step cycle

To ensure the best results for our clients and their digital storefronts, our team of eCommerce strategists follow a three-step methodology.

This three-step cycle (analyse, action, maintain) typically lasts three months before renewing. This ensures your business and eCommerce channels benefit from a continuous, dynamic approach to development.

1. Analyse

At novi.digital, we understand the importance of making data-driven decisions. That’s why the first step of our process sets out to achieve just that.

With so much data available, it’s important to understand what you’re trying to achieve for your business and what questions need answering through your analytics.

Our eCommerce strategists start with a detailed questionnaire that helps us to work together to establish our goals and the methodology which will achieve them.

A study like this provides our consultants with an overview of your business. But, to get closer to identifying our aims, we need to consider the finer details.

Consultations give our team – and yours – the time and space to understand your business’ specific needs. Through discussion, we can determine crucial details, such as:

  • Whether specific phrasing is needed in the copy to reflect your branding or message
  • Any specific KPIs you want to achieve
  • Are there more lucrative product lines you need to push?

Fact-finding like this is crucial to developing a strategy that will reach your key demographic(s), or ideal customer(s).

2. Action

Once your data sources have been narrowed down and KPIs established, it’s time to move to the next stage. With our goals and strategy in place, it’s time to put those plans into action.

During this phase, our aim is to take the actions necessary to help you harness the power of your eCommerce website.

Equipped with the data and frameworks to help you succeed, our eCommerce strategists will work with you closely to ensure you have the information you need, whenever you need it.

3. Maintain

Once actions have been implemented, it is very important to review what has been achieved as well as any opportunities that have arisen.

As well as identifying the goals you’ve met, this stage allows for you to see where there is room for improvement – highlighting the next important aims of your eCommerce development journey.

Regardless of your business’ shape or size, there are always opportunities to work more efficiently. Working in tandem with our eCommerce consultancy team, you will be introduced to new opportunities to refine your business – including improving the ROI on your digital investment.

This continuous approach to your eCommerce development ensures your business’ objectives remain top-of-mind – key in rapidly changing marketplaces.

With the support of novi.digital, you can be confident that your e-tail business will be working as agilely and profitably as possible.

Why novi.digital for our eCommerce consultancy?

At novi.digital, we recognise that our success relies on yours. That’s why our eCommerce consultancy services are engineered to help you succeed. As well as helping you grow your digital business, we are always looking for ways to improve the return on your digital investment.

We work across a wide range of platforms, including Shopify, WordPress, Magento and Amazon, to ensure that wherever you are, highly intent searchers/shoppers can find you.

Our friendly and responsive team of eCommerce strategists will help you understand and realise the importance and value of making data-driven decisions.

Employing technical, content and strategic methods, we’ll make sure you have the tools and knowledge you need to achieve your eCommerce goals.

We work with businesses of all shapes and sizes. This close working partnership ensures that whatever their product(s), they will have the support needed to reach shoppers demonstrating a high intent to buy.

Work with us

To realise the benefits of data-driven decision making for your eCommerce business, contact the eCommerce team today.