With Google frequently updating its algorithms, and SEO being a difficult world to break into, you might be thinking that PPC advertising is the right way to go for your business. In many situations, for many companies, this is true, with only one problem: PPC looks simple, but it still has a lot of depth. There are many techniques for PPC that can help you get a much better return on investment.
If you were against the idea of hiring out an SEO agency, it’s understandable you’d feel the same way towards a PPC agency, and you might be thinking of testing the waters to see if you can do it yourself in-house. Novi.Digital want what works best for you, and support you in this endeavour, which is why we offer training courses for London based companies that want to do their PPC in house, as well as answers to all those questions you must have. Here are some we get asked a lot:
If you are already seeing success from your paid advertising campaign, it may seem like a waste to hire someone to train you. Depending on how well you’re doing, this might even be true. Novi.Digital training isn’t just about setting up ads, but will also teach you how to improve campaign targeting, click through rates, conversion rates and measuring return on investment. If you feel like you’re already doing all of this, and getting the best ROI possible, then it’s possible to really don’t need our help.
For most companies, though, extra guidance is always a good idea. Whether you’re new to PPC or consider yourself a pro, there’s always something to improve on. Through years of experience managing many successful campaigns for our clients, we have learned a lot about PPC which we now want to pass on to you. With advice from experts, you’ll learn things about paid advertising you never realised were possible.
Paid advertising is a great way to get traffic coming to your web page, but when it’s not done well this traffic can end up costing you a lot of money. In the end, the conversions you gain from poor quality PPC might not have gained you enough revenue to have been worth it, if you gain any revenue at all.
A well-structured, focused PPC campaign can make the initial investment lower, or more likely to see success, or both, which will make your returns much more lucrative. Knowing the ins and outs of paid advertising, the specifics of how to make a campaign worthwhile and perhaps even when to give up on an approach, are just a few of the things that Novi.Digital can teach you.
Every business, every industry and even every team are very different, so that even between two seemingly similar companies, completely different methods and approaches may be called for. What works for one team might not work for yours, but another technique will. If you have a very technically-minded team, they might enjoy getting into the nitty-gritty of how AdWords works, while a more creative team might prefer to focus on creating landing pages that convert.
Of course, being able to do all of this to the best of your ability is what makes a PPC campaign most successful, but it’s always good to play to your strengths. Novi.Digital want to know what your strengths are, so that we can teach you the techniques that will most benefit your team and see you succeed.
Costs for PPC training are:
Extra costs may also be payable, depending on specific circumstances, but we will always inform you of these beforehand if they will be necessary.
A PPC training session will cover: