Insurance and financial services
21.3% of employee jobs here (about 73,300), 6.3 times the England share.
See our insurance and financial services workTechnical SEO, content and link building that grows organic traffic and enquiries for Canary Wharf businesses.
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In 2024, Tower Hamlets, the borough that includes Canary Wharf, had about 344,000 employee jobs. The largest sectors were financial and insurance (21.3%), professional, scientific and technical (18.2%) and information and communication (12.5%). Compared with England as a whole, financial and insurance (6.3 times the England share) and information and communication (2.6 times the England share) are more concentrated here.
By enterprise count, Tower Hamlets, the borough that includes Canary Wharf, had 18,200 businesses in 2026, and 87.9% of them employed fewer than 10 people. 145 had 250 or more employees. The sectors with the most enterprises were professional, scientific and technical (19.1%), wholesale, retail and motor trades (14.6%) and information and communication (14.4%). Employee jobs in Tower Hamlets, the borough that includes Canary Wharf, grew by 13.2% between 2019 and 2024, compared with 5.1% across England.
Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.
21.3% of employee jobs here (about 73,300), 6.3 times the England share.
See our insurance and financial services workWe are less than 20 minutes on the DLR and Jubilee-line from the city and central London. We are also less than an hour from the other side of London! This means that wherever you are in London, we are easily able to meet with you at your location or to invite you to meet at our offices.
We find that East London is the perfect location to provide SEO and PPC services from. Why? Put simply, Canary Wharf is vibrant and exciting hub with many thriving companies being based here. We are part of an excellent community of businesses here in Canary Wharf. With businesses such as the likes of HSBC, Citibank, Barclays, Digital Shadows, Revolut all being based here.
Novi Digital has delivered SEO since 2009. We start with an audit, then prioritise the work by impact and feasibility using our METRIC framework, with Crawley auditing the technical, accessibility and AI-readiness side. The result is a plan your team can act on, not a 100-page report that sits in a drawer.
Search is also changing. Buyers increasingly ask ChatGPT, Gemini, Perplexity and Microsoft Copilot for recommendations before they ever visit a website, so we optimise for traditional search and AI search together.












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novi.digital understand that the most important aspect of your business are your customers. Whether you work in a financial services, operate a fintech start-up or offer management consultancy, your aim is always to turn leads into buyers. We can help you to do exactly that!

Getting your business noticed online can be difficult at the best of times. Even more so when you are competing in London, one of the world’s largest and busiest cities. novi.digital can help you stand out even in the competitive London landscape. We do this by focusing on the aspects of your business that make you more appealing and doing what is required to convert visitors in to customers. Storytelling is a basic requirement, but we help you to listen to your customers and provide what they need. It’s all about targeting the right keywords and making sure your website captures their data as quickly as possible. This said, it is then about ensuring that you capture more than just the lead, but specifically what they are looking for. From there you need to carefully analyse their requirements to make sure that you are catering to this need.

Your brand is your business, and gaining recognition for your brand will help improve your sales. Thanks to our advanced content marketing, outreach techniques and reputation management services, we can put your brand on the road to recognition, helping you become known for quality of product, service and knowledge. When people know your name, their trust in you will go up, and so will your conversion rates.

Traditional marketing methods emphasise quantity and breadth in order to reach the widest number of potential customers and hope that they turn into sales. Our style of SEO and PPC emphasises the more important effects of quality and relevance, focusing efforts toward the customers who are ready-to-buy. We direct our attention at those who are actually interested in what you have to offer, and who just need a reason to choose you. We introduce you to targeted customers directly at the ideal phase of the purchase journey. By focusing our attention in the right places, we can increase your CTR and conversion rates, which in turn improves your search performance on both SEO and PPC.
Just as you are looking for “SEO Canary Wharf”, people might well be searching for your services. For example, they might search “Management Consultant Canary Wharf” looking for your business.

With the easy accessibility that browsing online gives customers, it is more important than ever to make sure that you have the means of convincing people to buy from you and not your competitors. By understanding and optimising the conversion funnel, user experience and customer journey, Novi.Digital help lead your online visitors from curiosity to conversion.

The most important quality we can offer is that we believe in you. novi.digital treat your success as our success. We go the extra mile to understand your needs and your goals. It is our role to create and implement the plan that gets you there. At Novi, we’re not going to treat you as ‘just a client’. We’re going to find out from you what you want to do, and then help turn it into a strategy.
London is more than just the capital of the UK, it’s one of the biggest cities in the world. Whether you go by population, area or economy. Even after the recent economic downturn, the strength of London’s economy is still apparent. This is due to the huge number of competing businesses and growth in key areas. Help yourself rise above the competition with an experienced, award-winning Canary Wharf-based SEO Agency.
We can help you to achieve the greatest return-on-investment from your SEO and PPC spend.

email: hello@novi.digital or phone: 0333 090 4442
If you manage SEO in-house, or want your team to take it over from an agency, our SEO training builds practical, repeatable skills across technical SEO, content, links and reporting. Training is available online for teams in Canary Wharf and across the UK.
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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