Traditionally a seaside tourist town, the Merseyside town of Southport today has an economy founded on that same tourism and expanding that into a reputation as a great place to hold conferences. As England’s Golf Capital, businesses in Southport are ideally placed to capture a brisk year-round trade – but only if they can catch the attention of a mostly transient customer base.
With more custom than ever driven by online searches, these now Southport businesses need strong SEO to build a customer base.
In an increasingly crowded online marketplace, SEO has developed from simple beginnings to become something much more directly useful. Novi.Digital begins by tailoring every campaign to the needs of the business – and we make sure we have that right by keeping our clients involved at every step of the process, so we know that we’ve identified your needs, the weak spots of your online presentation as well as your strengths, and from there we begin to build to cater directly to your requirements.
Some businesses benefit from a broad focus, bringing as many eyes to the product as possible; most, however, have some way of defining the eyes they want to be in front of, perhaps by location, demographic, or even by likely budget. We can work with details like this to ensure that the people most likely to notice you are also your most likely clients.
It gets better, though – as the campaign progresses, we’ll monitor your developing success and we can use the data the campaign gives us to refine both the campaign and your goals, to the point where you’ll learn more about your average customer than you ever knew to begin with.
One of the reasons we can do this is because we build relationships – not just business relationships but personal links – with our clients. We like to begin with a face to face meeting, to be absolutely certain we’re not talking past each other, and we encourage you to make your feelings, your needs, and your concerns clearly known so we can best supply the assistance you need.
To make these face to face visits easier, and to make sure we can provide locally-tailored campaigns where appropriate, it’s often good to go with a local company. While Novi.Digital has had success for clients across the UK and beyond, we’re one of the leading SEO providers across the North West and we take that role and the responsibility that comes with it seriously.
Clients are always welcome to arrange a visit at our Lancaster head office and we’re likewise always willing to travel to speak with any client that desires that level of direct contact. We also offer a free consultation, audit, and proposal to businesses who are curious what we could do for them – if you’re interested, call us on 01524 566 736 or send an email to [email protected]