Content Strategy


novi.digital

Content strategy is a vital component to our SEO management services. Your content strategy helps you focus on achieving your company’s vision. The ins and outs to how and why your content is created, managed, and eventually archived or updated. Quality content is at the heart of attracting customers to a website, so it is important to have a strategy behind it.

Are ‘content strategy’ and ‘content marketing’ not the same thing?

Sometimes the terms ‘content strategy’ and ‘content marketing’ can get mixed up and used interchangeably. But they are not always the same thing, as you can also strategize about non-marketing content. We can break down the terms as:

  • Content strategy: internal guidelines and governance.
  • Content marketing strategy: this is the overlap area. This will include your vision, goals, audience research, voice and style, ideation and external governance.
  • Content marketing: this focuses on tactics and execution. The actual creation, curating and editing of marketing specific content.

Content strategy and your vision

Content strategy is key to considering the future of your business. Having a good content strategy will act as a guide when you find yourself asking ‘what are we doing?’ or ‘why are we doing this again?’. Think of where you want your company to be in 3 to 5 years. Planning how your content is going to help you achieve this goal is the root of your content strategy.

Defining your audience

With your goals in mind, you can begin the next step in figuring out your strategy. Defining your audience is key to making sure your content is targeting the right people and working best for you. You will want to know lots of different factors about the audience, such as:

  • Demographic information (Age, gender, location etc.)
  • Where they are on the net? (What other sites do they frequent?)
  • What channels do they use to communicate? (Is this a Twitter crowd or an Instagram one?)
  • Who do they listen to? (Time to figure out who their influencers are.)
  • What are their pain points?

A content strategy is not complete without a strong understanding of your audience. So, it’s important to make sure you are as aware of your audience as possible.

Our personal approach

At novi.digital, we focus on getting to know our clients on an individual basis, so that we can understand their specific unique goals. We understand that every company has different goals in mind when they use our SEO services. Whether your goal is to increase site traffic or to increase conversions, we will work to your specific needs to help your business get where it needs to be. Once we have identified your vision and looked at how well your current content is working to achieve this goal, we will figure out how to bridge the gap.

Building an effective content strategy

A very important step in creating your content strategy is carrying out a content audit. This is included in our SEO packages. As part of our campaign, we will investigate your current digital marketing situation and collect historical data from you, your competitors, and the wider market. This will include a content audit, taking an in-depth look at the content you’ve already created. In looking at the quality of your content we will be able to determine how best to ensure your web-pages becomes more visible. Ultimately, helping your company achieve its goals.

Our copywriting services

Our highly-skilled copywriting team can help you edit and create the quality content you need to achieve your goals. The aim of SEO copywriting is to educate, entertain and encourage your audience. This builds trust in your brand and keeps them coming back for more. After auditing your content to identify how it can be improved, our expert copywriting team will carry out whatever your content needs to make it most effective. Our team are experts in SEO focused copywriting techniques, including using links and key search terms to increase your content’s search relevance. With the right content strategy in place, our team can ensure your company achieves its vision for the future.

For more information about our copywriting services, please feel free to get in touch. Contact us using the quick call back form, by sending an email to [email protected] or call for a chat on 01524 566 736.