Microsoft certified ad management agency for Microsoft Ads

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If your website is focused mainly on local calls and your goal is to drive more traffic from farther afield, Microsoft Ads provides the solution. While existing customers are likely to search for your business by name, potential new clients will search for general terms, so it will not necessarily show your business in the search results.

Using our professional team at Novi Digital to help you advertise next to the relevant search results can provide a major boost in terms of reaching more customers. As a Microsoft certified ad management agency for Microsoft Ads, we can help you to expand your target market to reach potential new customers based farther afield.

Why Microsoft Ads management?

As an agency, we’re a Google Premier Partner, providing expert SEO and PPC services for B2B and B2C clients. We offer a continually high level of performance through our innovative campaigns, excellent communication skills and attention to client satisfaction, as well as employee well-being.

Microsoft Advertising (formerly Bing Ads) is our speciality. Search is at the centre of online purchase journeys. Our experts will enable you to reach more people everywhere in the Microsoft Search network or target your paid search ads in specific counties, cities, or areas within a certain distance from your business.

We understand Microsoft Advertising policies and can help our clients learn what makes a great ad. We can also steer you in the right direction when it comes to what is and is not permitted in them. We will continually review ads and keywords to provide our clients with the optimum experience through our advertising network.

Research shows with just one ad buy through Microsoft Advertising, a business can reach 18 million unique searchers on the Microsoft Search Network. This represents 441 million monthly desktop searches, accounting for 21.3% of the search market in the UK. [1]

Are you confused by Microsoft Ads? Let us explain how it works.

The concept of Microsoft Advertising is simple yet effective:

  • Customers search online by entering search terms – known as keywords – into search engines such as Bing.
  • If your ad’s keywords match a customer’s search, your ad will appear next to or above the search results on Bing.
  • Customers will see your ad and can contact you as a result.
  • We can configure your ad so they can visit your website, call you, or go to your premises in person.

Is Microsoft Advertising right for me?

If you are wondering whether Microsoft Advertising will suit your business, there’s a very good chance it will. All kinds of businesses find success and value with Microsoft Advertising. Whether you are focusing on foot traffic and local calls or want to drive more national – or international – traffic to your website, Microsoft Advertising has solutions for your business.

How do I use Microsoft Advertising?

Using Microsoft Advertising to drive more people to your website is simple. We will help you to get the best results by reviewing your strategy and tweaking it when necessary. For example, we may set your budget higher or lower to improve your results. Competitive bids will help your ad remain in a strong position, catch the eye, and get more clicks for your website.

We can help you to expand your targeting in terms of devices, such as computer, laptop, tablet and mobile, and in terms of location. We will ensure your website and ads are relevant to the keywords you bid on.

How can Microsoft Ads keep my costs down?

As a business owner trying to keep costs down, your natural instinct may be to lower your budget. However, we can assist you with more effective strategies, such as lowering your maximum bids to increase your quality score, ultimately building ads with stronger performance history. When necessary, we will change your strategy so you will have a greater chance of winning a good ad position with a lower bid to reduce your cost per click.

Can I check whether Microsoft Advertising is working?

As a Microsoft Certified ad management agency, we will help you view a wide range of performance trends in your account.

This will enable you to see key stats quickly, such as:

  • The number of times your ad has appeared
  • Ad clicks
  • Average cost per click
  • Spend
  • Click-through rate
  • Cost per acquisition
  • Average ad position
  • Conversions

We will help you understand the performance reports and advise you on how well your campaign is doing. Businesses currently using Microsoft Ads are reporting unprecedented success as a result, including a 13 x ROAS (return on ad spend) with shopping campaigns; traffic visits up by 66% and a 40% reduction in Cost Per Click. [2]

Microsoft Ads has a high Click Through Rate across all industries of 2.83%. It’s the best network for businesses offering employment and career services, with an impressive 3.53% average CTR. Microsoft Ads is also becoming the ideal market for B2B advertisers, with a high CTR within that industry too of 3.01%.

Other ads with strong CTRs on the Microsoft SERPs are in the Finance and insurance sector (3.51%), clothing and accessories (3.33%) and retail (3.06%). Connect with a growing audience using Microsoft Advertising, with 7.5 billion monthly desktop searches. [3]

Can I run more than one ad with Microsoft Advertising?

We encourage you to run more than one ad! Although only one ad will show at any one time, running more than one ad enables you to test each different approach and see what works best with target customers. Businesses often try out various adverts for specific pages or products.

How do I get started with Microsoft Advertising?

At Novi Digital, we will tailor our Microsoft Ads management service to your business’s specific needs. Whether you have only ten products or tens of thousands, we will work with you to make sure your business has the best possible results.

Sign up for our assistance with Microsoft Advertising, and we will help you decide which are the best keywords to use, considering the terms your customers might commonly use to search for your products or services.

Once we’ve decided on which search terms are the best starting point, we have the available tools – located in your account – to search out more keywords using Microsoft Advertising’s Click Campaigns tool.

We can also assist with writing a great ad that will make your business really stand out from the rest. We will make sure your ads are kept relevant, using customers’ favourite search terms in your text and ad titles. We will also be able to describe what sets your product or service apart from the rest, focusing on your unique selling points.

What is the key to using Microsoft Ads successfully?

The key to using Microsoft Ads successfully is using your customers’ language, so we will use a writing tone and words that are aimed at attracting your typical customers.

The aim is to give customers a good reason to click on your ad immediately by offering a specific call to action, whether it’s giving them the chance to download a free e-book, request a brochure, subscribe to your newsletter, or take up a time-limited discount.

We will also look at your products to see if there are any areas we can help you improve. This encompasses:

  • Category optimisation
  • Product images
  • Content

This strategy ensures everything is of the highest quality. Our expert consultants will also review your competitors to see what can be done to make you stand out from the crowd.

Can I set a budget in advance?

When using our services, we always make a note of your budget and how much you are willing and able to spend on an advertising campaign. We are clear on this from the outset, as it enables us to focus our efforts in an efficient manner.

When you book Novi Digital’s services, we will help your business to achieve a number of goals, so we will ensure these are clear from the start. For example, when we run a campaign aimed at improving brand presence, it is very different from one that is aimed at increasing sales.

Your campaign’s strategy will be at the forefront of our services, and we will continually consider all the different available options aimed at increasing conversion rates. We aim to spread your budget as far as possible to meet the desired results in as cost-effective a manner as possible.

Contact us to find out more about our Microsoft Ads Management and to discuss your business’s requirements.

Sources:

  1. https://about.ads.microsoft.com/en-gb/get-started/small-business/what-is-microsoft-advertising
  2. https://about.ads.microsoft.com/en-in/get-started/success-with-microsoft-advertising
  3. https://about.ads.microsoft.com/en-gb/solutions/advertising-goals/increase-conversions