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Merseyside is not only a growing economy but one of the most populous metropolitan areas in the United Kingdom. When you bear both of these facts in mind, it rapidly becomes clear that the amount of competition between businesses in the same market sector will also be growing, while the potential customer base is almost certainly not yet fully tapped due to insufficient or ineffective marketing.
Part of the difficulty in tapping the remainder of that market has traditionally been the expense relative to the return on investment, but another part has naturally evolved over the last decade or so; the growing level of disinterest in the response to print and radio advertising when, instead, it’s possible to search the internet for a solution – even on a typical modern phone.
Happily, this provides the business of Merseyside with a modern solution, and one we at Novi.Digital are eager to help you with.
So what does messing around with Search Engine Optimisation do for you on a local level? More than you think – and more than ever these days.
While we wouldn’t advise you to cut out traditional advertising at all, one of the things that over a decade’s experience in SEO has taught us is that when it comes to spending your promotional budget, return on investment has to be the most important factor in making decisions; one of the things that SEO can give you is a clear understanding of how many people are coming to buy your product due to a given advertising campaign, and therefore what your return on investment looks like.
We’ve learned a great many tips and tricks for not only bringing more attention to your website, but also improving its conversion rate – that is, the proportion of visitors who are converted into actual customers and form part of your revenue stream.
With most people now searching for recommendations online for most local goods and services, being found easily and having a high conversion rate is one of the soundest returns on your promotional investment possible, and a good online campaign can even augment your other advertising, too, when used in conjunction.
Better than even that, search engines now often prioritise local results to the searcher, so you’ll be more directly reaching your immediate target market.
Not only are we better placed to capitalise on the way that search engine localisation works due to local knowledge, but on those occasions when a face to face meeting is called for, neither side has to travel for the bulk of the day.
While we’re always welcoming at our head office in Lancaster and our Manchester premises, we’re also more than happy to come to you for discussion – what we want to establish with our clients is a full understanding of your needs.
For a free consultation, please call us on 01524 566 736 or send an email to [email protected].