Data Analysis for SEO
Data analysis forms the core of the novi approach to SEO, and allows us to focus our campaigns on the things that really matter to your business. One of the very first things we’ll do with you during the campaign is make sure that your data is secure, accurate and accessible. Google Analytics and other data collection platforms can be complicated to set up, and it is our mission to make sure that all decisions made regarding your website are based on accurate information, which we are then able to discuss and share with you and your stakeholders.
We use your website analytics to get a clear picture of how your site is doing, answering questions such as:
- Which pages are most popular with visitors that convert?
- What devices are people viewing your website on?
- Where are your visitors based, geographically?
- Which search queries drive the most value for your business?
This gives us a basis to begin optimising your website to bring in not just more visitors, but ultimately, more value.
We build our strategies on data, but not just your data. We also look at your industry, your competitors, general consumer trends, seasonal peaks and troughs, and research into what else makes your customers tick. All this means we can be efficient with our time and yours, ensuring that we make decisions and implement ideas that are solid, thought out and goal-driven.