SEO


novi.digital

An introduction to SEO

Search Engine Optimisation, or SEO, works to develop a business’ online presence. When working on an SEO campaign, we look to answer two main questions:

  • How can we give more internet users the opportunity to see this website via a search engine?
  • How can we entice more internet users who want this website’s services to follow that link when they see it?

The goal of all good SEO is to make sure that not only is your website seen more often, but that the people who see it are potential customers. We use our data-driven approach to discover:

  • Who your potential customers are
  • How they use search engines
  • What language they use to find businesses like yours
  • What they expect when they visit a website like yours

This allows us to target and optimise your website to reach the maximum number of potential customers through search engines such as Google and Bing.

SEO is often advertised as a standalone service, but most businesses we work with prefer a more complete approach, opting for a campaign that also includes CRO, PPC and Email Marketing, and allowing us to take our knowledge and expertise and build a cohesive marketing campaign that places the business goals as our top priority in all areas.

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Data Analysis for SEO

Data analysis forms the core of the novi approach to SEO, and allows us to focus our campaigns on the things that really matter to your business. One of the very first things we’ll do with you during the campaign is make sure that your data is secure, accurate and accessible. Google Analytics and other data collection platforms can be complicated to set up, and it is our mission to make sure that all decisions made regarding your website are based on accurate information, which we are then able to discuss and share with you and your stakeholders.

We use your website analytics to get a clear picture of how your site is doing, answering questions such as:

  • Which pages are most popular with visitors that convert?
  • What devices are people viewing your website on?
  • Where are your visitors based, geographically?
  • Which search queries drive the most value for your business?

This gives us a basis to begin optimising your website to bring in not just more visitors, but ultimately, more value.

We build our strategies on data, but not just your data. We also look at your industry, your competitors, general consumer trends, seasonal peaks and troughs, and research into what else makes your customers tick. All this means we can be efficient with our time and yours, ensuring that we make decisions and implement ideas that are solid, thought out and goal-driven.

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Technical SEO

SEO is not just about you and your customers, it’s also about the technology that drives your website. The novi.digital team includes technical specialists that can delve into the architecture of your website to find, troubleshoot, fix and optimise issues that may be negatively affecting your performance in search engines.

Here’s a few examples of the sort of thing that our technical SEO team can help you resolve:

  • Multilingual SEO issues – is your English website competing with the French version in French-language search results?
  • Page loading speed – is your website significantly slower than your peers in your industry?
  • The newly redesigned version of your website looks great, but the search engines can’t find it
  • Search engines are changing the title and description of your website to something you don’t like when you appear in results
  • The site’s Google analytics data looks wrong, but you don’t know why
  • Installing an SSL certificate has made your visitor numbers drop significantly

There are hundreds more scenarios like this where our technical SEO team can help out. All SEO campaigns begin with a technical SEO review, to ensure that we are building your ongoing campaign on the most solid foundations.

We are familiar and comfortable with a wide variety of website content management systems – no matter how complex or customised your website is, we’ll be able to help.

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Your SEO Strategy

At novi.digital, we keep your business goals in mind when we build your SEO strategy. Once we have reviewed your data, your customers and your industry we share our findings and insights, and work with your business to create a strategy that works for you with realistic and achievable milestones, ensuring we support you, your team and your stakeholders throughout. 

Your SEO strategy, built with your input and our specialist expertise, will grow and change over time as your business and the internet adapts to new innovations and technologies. We create strategies that are able to evolve over time and keep pace with technology and your industry, ensuring your business can remain ahead of the curve with its digital presence.

The language of the SEO industry can, on occasion, be full of jargon. Three-letter acronyms are abundant, alongside obscure technical terms and verbs in unusual places. We deliver our SEO strategies in unambiguous and clear language, ensuring that all parties involved know what is being done, why it’s being done, how it’s being done, and what happens next. We are also happy talking in technical language with your in-house IT, business KPI’s with your marketing and business development teams, and sales strategy with your sales team.

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Consulting and Training

Training

If your company has an in-house team that you’d like to upskill, we can turn our SEO expertise into a custom training plan for your business. We can run SEO training sessions for absolute beginners all the way through to website superstars that are looking for a refresher course.

Consulting

If you have a team of internet superstars ready to do the technical work, we are always happy to provide our knowledge on a consulting basis to help guide your team to SEO success. As well as regular meetings and guidance, we can be at the end of the phone or email if you need to ask a quick question about work being undertaken.

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Auditing and Reporting

SEO Auditing

An SEO audit is a fairly large undertaking, at the end of which you will be presented with a variety of documents of our findings and recommendations. As with everything we do, we include all necessary data and technical information you will need to move forward with your SEO ambitions, but also a simple and clear roadmap to optimising your site as per our recommendations.

SEO Reporting

Ongoing SEO campaigns include a reporting element, wherein we keep you updated as to the performance of your website, which strategies have been most successful, and where we have spotted opportunities for further improvements. How reporting is delivered is almost entirely up to you – at campaign commencement we will discuss with you which metrics we will be using to measure success, and any internal KPI’s that can be supported by our reporting, and build you a solution that works with your existing setup and our methodology.

This can take the form of a formal periodical update report (often monthly), or an ad-hoc and more casual ongoing dialogue, or anything in between. The most important considerations in SEO reporting is that:

  • The information presented is accurate
  • The information presented is understood
  • The metrics we use to define success are also important to your business
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