Energy
0.8% of employee jobs here (about 800), 2.2 times the England share.
See our energy workLocal SEO and PPC expertise for Preston and Lancashire businesses, backed by data-driven strategy and results that speak for themselves.
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In 2024, Preston had about 99,000 employee jobs. The largest sectors were health and social work (19.4%), wholesale, retail and motor trades (16.4%) and public administration and defence (15.2%). Compared with England as a whole, public administration and defence (3.4 times the England share) and health and social work (1.4 times the England share) are more concentrated here.
By enterprise count, Preston had 6,130 businesses in 2026, and 88.8% of them employed fewer than 10 people. 25 had 250 or more employees. The sectors with the most enterprises were wholesale, retail and motor trades (19.6%), professional, scientific and technical (13.7%) and construction (12.9%). Employee jobs in Preston grew by 8.8% between 2019 and 2024, compared with 5.1% across England.
Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.
0.8% of employee jobs here (about 800), 2.2 times the England share.
See our energy workAs a PPC and SEO Agency in Lancashire, we understand that location matters. Preston is perfectly positioned to service the Greater Manchester and Merseyside areas. The city of Preston currently offers its businesses significant growth potential, due to geography and transport connections. A lesser-known fact is that Preston is one of the fastest-growing cities in the UK.
Searching for “SEO Preston” and finding this page means you are very much aware of your need for a Lancashire SEO Agency. Finding an agency that can help you by fully understanding the area is crucial. We work in collaboration with North and West Lancashire Chamber of Commerce, to support businesses based in and around Preston. If you are based in Preston, it’s likely that you’ll be very aware of the opportunities Preston can fofer. For those looking for a Lancashire Agency for SEO Preston or PPC Preston, we know the area and business community well. We are also local, meaning that it’s easy for us to meet with you!
To achieve success it is important to constantly improve your brand and search presence. If your customers aren’t aware that you exist then you cannot expect them to do business with you. As offline advertising declines and online searches grow, it is vital that your digital agency understands the specific needs of the customers in your area.
Novi Digital has delivered SEO since 2009. We start with an audit, then prioritise the work by impact and feasibility using our METRIC framework, with Crawley auditing the technical, accessibility and AI-readiness side. The result is a plan your team can act on, not a 100-page report that sits in a drawer.
Search is also changing. Buyers increasingly ask ChatGPT, Gemini, Perplexity and Microsoft Copilot for recommendations before they ever visit a website, so we optimise for traditional search and AI search together.












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It is often claimed that as more business is done online and that the location of your service providers matters less. This isn’t necessarily true. Local SEO is particularly important if a significant amount of your business is local to you. It’s also about being able to keep in close contact. Alongside this, location can form part of your brand.
Since our beginnings in 2009, an increasing number of clients have chosen to work with us over their existing SEO or PPC agency. This is because, whilst previous agencies may have once achieved results, they don’t necessarily continue to do so. With advancements in the digital economy, it has never been more straightforward to work with clients from around the globe. Business doesn’t need to be done solely n the Preston and Lancashire regions. From SEO and PPC to our more specialist services, we can help you to achieve the very best results, no matter the size or location.

At Novi.Digital we believe that we’re at our best when we’re working toward your specific goals. We keep in close contact and like to have face-to-face meetings or video calls where possible. In doing so, we also ensure that we constantly educate our clients. Rather than focusing solely on the search engines, we investigate what that data actually means to your bottom line.
As is often expected, when it comes to working with an agency based, an effective communication strategy is crucial. At novi.digital, we are accustomed to communicating regularly with clients remotely or locally. Here are some of the core elements of our communication strategy with clients:

Working with a UK-based agency has a host of benefits. With our experience, accrued over several years, it is the combination of a client’s knowledge of their own audience with our experience that results in campaign success. This is because, having worked with companies from all around the globe and a huge range of sectors, we are able to build upon a business’s own experience with our own. This can result in entry into new markets and increased engagement with local, national and international audiences. As a Preston business, it may simply be that you are looking to diversify your audience across other English-speaking audiences. Through our work with clients, we are experienced in taking businesses from one location and helping to grow internationally. This is achieved in a much quicker timeframe than is normally possible when working with a local agency, through the use of our software.

It is through our experience working with businesses based in countries from across the globe that we have, as an agency, built up a network of strategic partnerships that can be used for our clients from Preston and beyond:
Whilst working with businesses on their SEO or PPC needs, we also love working with partners. As a result of our efficient and productive engagement with partners, we have been able to win many awards.

To find out more about the services that we can provide for your Preston business, contact us via email or over the phone. We will then get back to you as soon as possible to go through any queries you may have about our services.
Phone: 0333 090 4442
If you manage SEO in-house, or want your team to take it over from an agency, our SEO training builds practical, repeatable skills across technical SEO, content, links and reporting. Training is available online for teams in Preston and across the UK.
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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