Project Summary: Novi Digital implemented PPC and SEO strategies for Arena Events Group Plc, an event services company, to enhance search rankings and increase booking conversions.
Challenge: Arena Events needed to drive bookings for their managed ice rink attractions across the UK while maintaining cost efficiency.
Solution:
- Novi Digital’s team, including a Project Director and SEO/PPC specialist, implemented a robust onboarding process to fully understand the brand.
- Weekly status updates, workshops, and KPI reporting ensured transparency.
- Post-campaign reviews provided recommendations for continuous improvement.
Results:
- Higher search rankings and improved CPA rates.
- Increased conversions and revenue from online bookings.
- Exceptional client feedback emphasising flexibility, dedication, and expertise.
“With Novi Digital's incredible performance, we achieved higher search rankings and competitive marketing cost per acquisition, resulting in stronger conversion rates. We would recommend them without hesitation.” - Marketing Director, Arena Events Group Plc