Google Ads Training
At Novi Digital, we offer professional Google Ads training designed for individuals and teams seeking to enhance their PPC expertise. Whether you’re looking to manage campaigns in-house or deepen your understanding of Google Ads strategy, our data-led training courses are tailored to provide hands-on, actionable insights.
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Expert-Led Google Ads Training
Delivered by experienced Google-certified trainers, our courses equip you with the knowledge and tools to build, manage, and optimise campaigns for maximum ROI—aligned with Novi Digital’s commitment to ethical, results-focused digital marketing.
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£350 + VAT
One-Off Consultation
Take the first step towards optimising your pay-per-click campaigns.
- One-hour expert consultation tailored to your PPC goals.
- Identify campaign inefficiencies and gain insights into new opportunities.
- Walk away with clear, actionable strategies to boost ROI.
From £750 + VAT
In-Person Training
Ideal for businesses and individuals who require hands-on training and guidance.
- Comprehensive PPC training tailored to your team’s goals and expertise.
- Face-to-face sessions covering advanced strategies for campaign management.
- Uses real-world examples and exercises to build practical skills and confidence.
- Delivered at your location or a venue of your choice for maximum convenience.
From £750 + VAT
Virtual Training
Designed for businesses and individuals looking for flexibility in their training programme.
- Flexible, remote sessions designed to fit your team’s schedule.
- Personalised training focused on improving ROI and campaign efficiency.
- Expert-led discussions on data analysis, keyword strategy, and reducing spend.
- Practical, actionable insights to implement immediately into your campaigns.
From £750 + VAT
Discovery Workshops
The discovery workshop offers a consultative session to help uncover key areas within PPC to improve.
- Thorough Q&A session.
- Receive a thorough understanding of your current PPC roadmap.
- Gain the knowledge to make intuitive decisions and critical thinking.

Why Choose Novi Digital for Google Ads Training?
With over 15 years of industry-leading experience, Novi Digital is trusted by businesses across the UK to deliver advanced Google Ads training. Our sessions are rooted in the same methodologies we use to run award-winning PPC campaigns, combining data analytics, behavioural science, and real-world application.
We provide Google Ads training in London, Manchester, or online, flexible options designed to suit your schedule and learning preferences.
Key features of our training courses include:
- Bespoke content tailored to your industry and objectives
- Real-time walkthroughs and campaign simulations
- Insights into Novi’s proprietary tools and optimisation strategies
- Access to post-training support and learning resources
- Options for individual sessions or team workshops
Is Google Ads Training Right for You
Whether you’re managing your own campaigns or simply want to better understand the performance reports your agency provides, Google Ads training empowers you with the clarity and confidence to make informed decisions.
Our courses are particularly beneficial for:
- Small business owners managing their own PPC
- Marketing professionals looking to expand their skillset
- In-house teams wanting to reduce external agency reliance
- Digital marketers seeking CPD accreditation or Google certification prep


Google Ads Training London & Manchester
For those seeking face-to-face training, we offer in-person Google Ads training courses in both London and Manchester. Delivered at modern venues or your business premises, our local sessions ensure interactive, collaborative learning with real-time feedback.
Our in-person training covers all course levels and is ideal for marketing teams, business owners, and agency staff.
What to expect from our classroom sessions:
- Trainer-led instruction with practical exercises
- Live demonstrations using your own or demo accounts
- Networking and Q&A opportunities
- Training materials and post-session resources
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
″
novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
″
The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
″
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
″
Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Answers to Questions About Our Google Ads Training
What is Google Ads training?
Google Ads training teaches individuals how to effectively set up, manage, and optimise pay-per-click advertising campaigns using Google Ads. Training covers keyword research, ad copy creation, bidding strategies, and performance analysis.
What topics are typically covered in a Google Ads training course?
We cover various topics, including creating high-ROI campaigns, keyword strategy, improving conversion rates, and using data analysis to optimise performance.
Do I need any prior experience to start Google Ads training?
No prior experience is required for our beginner courses. Advanced courses are available for those already familiar with the platform.
Is a Google Ads certificate worth it?
Yes. Certification can enhance your CV, demonstrate your expertise to employers or clients, and help validate your understanding of the platform.
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