PPC Outsourcing

Scalable B2B & Luxury PPC Services Built for Commercial Growth

As a Marketing Manager or Marketing Director, you are under constant pressure to do more with less: prove ROI, reduce ad spend waste, and maintain a strong growth narrative. Yet, most PPC agencies hand you dense, automated template reports filled with vanity metrics like impressions and clicks, leaving you to guess the actual impact on your pipeline.

At novi.digital, we do things differently. We blend advanced behavioural psychology with our suite of proprietary AI software tools to align your paid media directly with business revenue. We build scalable, transparent PPC strategies engineered for the unique sales cycles of UK B2B and Luxury brands.

Our Core Value Proposition: The Novi Framework

We know that successful paid media isn’t just about managing bids; it’s about understanding the human psychology behind the search query and automating the administrative heavy lifting. Our approach is built to connect those insights to measurable commercial outcomes.

Behavioural Psychology Meets AI: We analyse user intent to design custom ad copies and landing pages that convert high-value buyers.
Proprietary B2B Tech Stack: Instead of relying on standard platform automations, we leverage our own software to maximise performance and surface clearer proof of what is working:
Optimitry: Our audit platform checks Google Ads, Microsoft Ads and Meta Ads accounts for wasted spend, bidding gaps and tracking issues.
Crawley: Our site auditing platform covers SEO, accessibility, Core Web Vitals and AI readiness, joined to Search Console and GA4 data.
Captivise: Form scoring to instantly prioritise high-value lead generation.
Commercial Integrity: We measure our success by your cost per acquisition (CPA) and lifetime value return on ad spend (ROAS).

Tailored PPC Solutions & Specialised Outsourcing

Every business structures its marketing resources differently. We segment our core PPC solutions to support your exact business structure—whether you need an extension of your internal team or a silent delivery partner.

1. Fully Outsourced PPC Management

Designed for In-House Marketing Teams looking for end-to-end execution. We manage everything from comprehensive pre-sign-up audits to daily bid adjustments, landing page optimisation, and feed management across Google Ads, Microsoft Ads, and Meta. You maintain strategic control; we handle the tactical heavy lifting.

2. Whitelabel PPC Services

Built for Agencies looking to scale their paid media offering without increasing internal overhead. We act as your silent execution arm. Your clients get senior-level, data-driven PPC results under your brand name, backed by our proprietary software stack. We provide the performance data; you keep the client relationship.

3. PPC Agency Partnerships

Designed for specialised creative, web development, or SEO agencies who want to offer paid media capabilities alongside their core services. We work collaboratively as your co-delivery partner. We attend joint strategic reviews, handle technical setup, and help you retain client accounts through a holistic, multi-channel performance infrastructure.

4. Referral Program

Built for independent consultants, tech providers, and business advisors who cross paths with brands needing sophisticated paid media infrastructure. When you introduce a B2B or luxury brand to novi.digital, you can rest assured they are receiving premier, data-driven care.

To reward long-term trust, we offer a highly competitive and fully transparent financial structure for our network:

Up to 10% Lifetime Commission: Receive up to 10% of the agency fee for the entire lifetime of the client relationship.
Paid Monthly: For clients on a monthly retainer, commissions are distributed as soon as the client's invoice settles.
Flexible Setup: Alternatively, this commercial benefit can be passed directly down to your client as an immediate discount on their services, strengthening your relationship with them.

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Frequently Asked Questions

For Marketing Directors & Managers

We deploy our Optimitry platform, which audits campaigns for wasted spend, search term patterns and negative keyword gaps, so issues are caught before standard automated bidding systems act on them.

We integrate directly with your CRM (such as HubSpot or Salesforce) and GA4 to track down-funnel metrics. You will get dynamic, commercial-level reporting focused on lead quality, CPA, and pipeline revenue - metrics you can present directly to the board.

We don’t guess or launch blindly. Every engagement begins with a deep dive into your business and a comprehensive PPC audit to identify inefficiencies in your existing campaigns. Onboarding typically takes 2–3 weeks for technical tracking integration, landing page reviews, and structural setup.

For Agency & Referral Partners

Our white-label services are structured with strict legal and operational boundaries. Our team works behind custom email aliases matching your domain, or operates asynchronously behind the scenes, delivering non-branded dashboards and slide decks for your account managers to present.

We drive the highest impact for UK B2B companies (lead generation, complex enterprise software, professional services) and luxury/high-ticket eCommerce brands. Typically, these clients have an average monthly ad spend of £1,500+ and prefer a data-driven approach over cheap, cookie-cutter templates.