PPC Audits
4.7 / 5 (32)

PPC Management in Manchester

Google Ads and paid media campaigns built to generate leads and revenue for Manchester businesses.

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  • Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.
  • Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.
  • Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.

Manchester by sector

In 2024, Manchester had about 453,000 employee jobs. The largest sectors were professional, scientific and technical (13.0%), health and social work (11.8%) and administrative and support services (11.4%). Compared with England as a whole, professional, scientific and technical (1.4 times the England share) and administrative and support services (1.3 times the England share) are more concentrated here.

By enterprise count, Manchester had 24,550 businesses in 2026, and 87.3% of them employed fewer than 10 people. 145 had 250 or more employees. The sectors with the most enterprises were wholesale, retail and motor trades (19.7%), professional, scientific and technical (18.1%) and accommodation and food service (8.3%). Employee jobs in Manchester grew by 11.9% between 2019 and 2024, compared with 5.1% across England.

Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.

  • Professional, scientific and technical13.0%
  • Health and social work11.8%
  • Administrative and support services11.4%
  • Wholesale, retail and motor trades10.8%
  • Education9.5%

Sectors we work in that matter in Manchester

Manchester PPC That Understands the Market

Manchester is the digital and business hub of the North, home to Media City and a dense cluster of B2B, ecommerce and professional services companies competing hard for the same customers. Getting real return from PPC here means understanding local search behaviour and competitor bidding, not running a generic national campaign.

We manage PPC for a growing number of Manchester based businesses who want senior, hands-on account management rather than a junior account handler.

We have managed paid search and paid social campaigns since 2009, and we build our own tools to do it properly. Optimitry audits your search term data, bidding and tracking to cut wasted spend and show what to fix first. Every account starts with a full audit of structure, tracking, search terms and landing pages, so we fix what is costing you money before we scale what is working.

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PPC Platforms We Manage.

  • ClickUp logo with colorful upward arrow icon and bold black text on a white background.
  • HubSpot logo featuring blue text and an orange design element resembling network connections.
  • Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.
  • Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.
  • Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.
  • Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.
  • Blue triangular logo of Microsoft Clarity, a website analytics tool.
  • Google Analytics 4 logo featuring orange and yellow bar chart icon.
  • LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.
  • Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.
  • Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.
  • Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.

Free

PPC Audit

Find out where your ad budget is going and what to fix first.

  • Review of account structure, search terms and wasted spend.
  • Conversion tracking check across GA4 and Google Tag Manager.
  • Prioritised recommendations using our METRIC framework.

Let's talk

PPC Strategy Call

A conversation about your goals, budget and the platforms most likely to deliver.

  • Discuss your goals, margins and ideal customer.
  • Platform and budget recommendations.
  • Clear next steps, whether or not we work together.

Why use Novi.Digital for PPC in Manchester?

We do not run PPC on autopilot: our Optimitry platform audits keyword targeting, bidding and tracking, and every account is managed by a senior member of the team, not handed off to junior staff once signed.

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Read more about our PPC management

PPC Management, Training and Audits in Manchester

Whether you need full campaign management, a one-off audit of an underperforming account, or want your in-house team trained properly, we offer all three for Manchester businesses.

If you manage your own campaigns, or want your in-house team to take over from an agency, our PPC training builds practical skills in account structure, search terms, bidding, tracking and reporting. Training is available online for teams in Manchester and across the UK.

Explore PPC Training

Want to talk more about PPC in Manchester? Why not arrange to meet the team?

Our Manchester office: DiSH, Heron House, 1 Lincoln Square, Manchester M2 5LN.

email: hello@novi.digital or phone: 0161 533 0543

Don't just take our word for it

As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

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Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.

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