PPC Audits
4.7 / 5 (32)

Technical SEO Audit

A one-off, infrastructure-focused audit covering the technical foundations that decide whether search engines can properly crawl, render and index your site.

What is included

  • Crawlability, indexation and site architecture review
  • Core Web Vitals and page speed assessment
  • Structured data and schema markup check
  • Written report with prioritised fixes

Who this is for

Businesses who want a one-off technical health check, not ongoing SEO management.

Cost

£1,500, one-off.

Get a quote or get in touch.

What we have improved on our own site

50.6 to 26.5

Average Google position

From the same 90 days a year earlier

+29%

Search impressions

Last 90 days against the same 90 days a year earlier

Our own site, novi.digital. Search figures are from Google Search Console, 23 Jul to 21 Oct 2026 against the same dates in 2025, with position weighted by impressions.

Biggest areas for improvement

Ranked by severity, then by how widely each issue appears across the sites we audit. Based on an anonymised aggregate of 30 sites, as of 2026-10-22.

Critical priority

Missing title tag

Add a descriptive title tag (roughly 200\u2013600px wide, Arial-approximate).

Critical priority

Page is noindexed

Remove noindex to allow indexing.

High priority

Near-duplicate content

Differentiate the content on one of these pages, or if they genuinely serve the same purpose, consider merging them and redirecting, or setting a canonical between them.

High priority

Missing meta description

Add a description roughly 650\u2013920px wide (Arial-approximate, Google desktop snippet size).

High priority

Missing H1

Add a single H1 with the primary keyword.

High priority

Broken internal link

Fix the link target or remove/replace the link — a broken internal link wastes crawl budget and gives visitors a dead end.

What we check in a technical SEO audit

All 33 checks
  • Missing title tag (critical)
  • Page is noindexed (critical)
  • Near-duplicate content (high)
  • Missing meta description (high)
  • Missing H1 (high)
  • Broken internal link (high)
  • Canonical points to a different domain (high)
  • Listed page returns an HTTP error (high)
  • Missing viewport meta tag (high)
  • No sitemap found (high)
  • Title too short (high)
  • Meta description too long (medium)
  • No schema markup (medium)
  • Orphan page — not linked internally (medium)
  • No canonical tag (medium)
  • Title too long (medium)
  • Meta description too short (medium)
  • Thin content (medium)
  • Broken external link (medium)
  • Product schema is missing required fields (medium)
  • Duplicate title tag across pages (medium)
  • Missing Open Graph tags (medium)
  • Multiple H1 tags (medium)
  • No robots.txt found (medium)
  • Non-existent URLs return HTTP 200 instead of 404 (medium)
  • www and non-www both serve the site without redirecting (medium)
  • URL slug could be cleaner (low)
  • Duplicate meta description across pages (low)
  • Listed URL redirects (low)
  • No favicon found (low)
  • Page is noindexed (low)
  • robots.txt does not reference a sitemap (low)
  • Sitemap entries have no lastmod date (low)

Platforms We Work With.

  • ClickUp logo with colorful upward arrow icon and bold black text on a white background.
  • HubSpot logo featuring blue text and an orange design element resembling network connections.
  • Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.
  • Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.
  • Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.
  • Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.
  • Blue triangular logo of Microsoft Clarity, a website analytics tool.
  • Google Analytics 4 logo featuring orange and yellow bar chart icon.
  • LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.
  • Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.
  • Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.
  • Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.

Don't just take our word for it

As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

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