Insurance and financial services
5.0% of employee jobs here (about 25,000), 1.5 times the England share.
See our insurance and financial services workGoogle Ads and paid media campaigns built to generate leads and revenue for Leeds businesses.
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In 2024, Leeds had about 503,000 employee jobs. The largest sectors were health and social work (13.5%), administrative and support services (12.3%) and wholesale, retail and motor trades (11.5%). Compared with England as a whole, administrative and support services (1.4 times the England share) is more concentrated here.
By enterprise count, Leeds had 29,830 businesses in 2026, and 87.1% of them employed fewer than 10 people. 180 had 250 or more employees. The sectors with the most enterprises were professional, scientific and technical (16.3%), wholesale, retail and motor trades (14.8%) and construction (12.9%). Employee jobs in Leeds grew by 8.9% between 2019 and 2024, compared with 5.1% across England.
Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.
5.0% of employee jobs here (about 25,000), 1.5 times the England share.
See our insurance and financial services workLeeds is one of the largest financial and legal services centres outside London, with a fast-growing tech and ecommerce scene around the city centre and Leeds Dock. PPC here is genuinely competitive, particularly in financial and professional services, where cost per click runs high and wasted spend costs real money.
We manage PPC for Leeds businesses who need every click to justify its cost, not just brand visibility.
We have managed paid search and paid social campaigns since 2009, and we build our own tools to do it properly. Optimitry audits your search term data, bidding and tracking to cut wasted spend and show what to fix first. Every account starts with a full audit of structure, tracking, search terms and landing pages, so we fix what is costing you money before we scale what is working.












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A conversation about your goals, budget and the platforms most likely to deliver.
Our Optimitry platform audits every account for wasted spend, search terms, bidding and tracking, so we can cut waste in exactly the high-CPC sectors Leeds is known for.
Whether you need full campaign management, a one-off audit of an underperforming account, or want your in-house team trained properly, we offer all three for Leeds businesses.
If you manage your own campaigns, or want your in-house team to take over from an agency, our PPC training builds practical skills in account structure, search terms, bidding, tracking and reporting. Training is available online for teams in Leeds and across the UK.
Our Leeds office: 148 Rose Bowl, Portland Crescent, Leeds LS1 3HB.
email: hello@novi.digital or phone: 0113 479 0237
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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