Background: Insuro is an insurance comparison company that helps customers search and compare insurance plans.
Challenge: Launching in a competitive market with slim margins, Insuro needed to generate as many leads as possible at a low acquisition cost.
Solution: Novi.Digital developed both organic and non-organic strategies, including:
- Long-tail keyword campaigns for better search intent alignment.
- Bid automation for cost-efficient paid search campaigns.
- Continuous campaign optimisation and competitor analysis.
Results:
- Cost per conversion never exceeded £2, despite market competition.
- Qualified leads consistently generated while keeping acquisition costs low.
- Transparent communication built trust, allowing for smooth collaboration.