PPC Audits
4.7 / 5 (32)

Page Speed Audit

Using our proprietary PageSpeed Insights-based auditing tool, we identify exactly what is slowing your site down and what to fix first.

What is included

  • Core Web Vitals scoring across key pages
  • Render-blocking resource and image optimisation review
  • Server response and hosting assessment
  • Written report with prioritised fixes

Who this is for

Any business concerned about site speed affecting conversions or rankings.

Cost

£1,000, one-off.

Get a quote or get in touch.

What we have improved on our own site

16 to 96

Google PageSpeed score (mobile)

From 27 Aug 2026

Our own site, novi.digital. PageSpeed readings are recorded by Crawley and vary from run to run.

Biggest areas for improvement

Ranked by severity, then by how widely each issue appears across the sites we audit. Based on an anonymised aggregate of 30 sites, as of 2026-10-22.

High priority

Cumulative Layout Shift is high

Set explicit width/height on images and embeds, avoid inserting content above existing content.

High priority

Excessive DOM size

Simplify the page structure — reduce nested wrapper divs, paginate long lists, and lazy-render off-screen content instead of building it all up front.

High priority

Poor page speed score

Reduce JS/CSS payload, optimise images, enable caching.

Medium priority

Images missing width/height attributes

Add explicit width and height attributes (or aspect-ratio in CSS) to every image.

Medium priority

Images not using lazy loading

Add loading="lazy" to images that aren't immediately visible on load (skip it on the hero/above-the-fold image — lazy-loading that one can actually slow down LCP).

Medium priority

Render-blocking stylesheets in <head>

Inline small/critical CSS directly in <head>, and load the rest with the media="print" onload="this.media='all'" trick (or a preload+swap) so it downloads without blocking render.

What we check in a page speed audit

All 13 checks
  • Cumulative Layout Shift is high (high)
  • Excessive DOM size (high)
  • Poor page speed score (high)
  • Images missing width/height attributes (medium)
  • Images not using lazy loading (medium)
  • Render-blocking stylesheets in <head> (medium)
  • Page speed could improve (medium)
  • Interaction to Next Paint is slow (medium)
  • Large images not using a modern format (medium)
  • Largest Contentful Paint is slow (medium)
  • Images larger than their displayed size (medium)
  • Render-blocking scripts in <head> (medium)
  • Missing preconnect for third-party origins (low)

Platforms We Work With.

  • ClickUp logo with colorful upward arrow icon and bold black text on a white background.
  • HubSpot logo featuring blue text and an orange design element resembling network connections.
  • Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.
  • Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.
  • Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.
  • Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.
  • Blue triangular logo of Microsoft Clarity, a website analytics tool.
  • Google Analytics 4 logo featuring orange and yellow bar chart icon.
  • LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.
  • Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.
  • Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.
  • Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.

Don't just take our word for it

As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

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