Our audit methodology provides a holistic view of your advertising activity, ensuring every element of your Meta account is reviewed with precision and expertise.
- Account Structure Review
We assess how well your campaigns, ad sets, and ads are organised. A clear structure supports more efficient optimisation and improved data clarity.
- Targeting & Audience Analysis
Our specialists analyse audience segmentation, interest targeting, demographic setup, exclusions, and Lookalike performance to ensure your ads reach the most relevant potential customers.
- Ad Creative & Messaging Evaluation
We review ad formats, creative variation, branding consistency, and messaging strength to identify opportunities for engagement and conversion improvement.
- Performance & Metrics Analysis
Using data from CTR, CPA, CPC, ROAS, frequency, and attribution insights, we evaluate campaign effectiveness and diagnose performance issues.
- Budget Allocation & Bid Strategy Insight
Our audit identifies where spend is being maximised or wasted, offering advice on smart bidding, dayparting, scaling, and financial optimisation.
- Compliance, Tracking & Technical Review
We verify proper use of the Meta Pixel, conversion API, tracking hygiene, and adherence to platform best practices.