Greater Vancouver is one of Canada's most competitive advertising markets. The BC Stats Business Register counts about 121,800 employer business locations across Metro Vancouver, led by professional, scientific and technical services (13.3%), construction (11.5%), health care and social assistance (10.9%) and retail trade (8.3%). They all bid on the same searches, which drives up costs for businesses running generic campaigns. Novi Digital helps Vancouver companies spend less on clicks that never convert and more on the ones that do.
We have managed paid search and paid social campaigns since 2009, and we build our own tools to do it properly. Optimitry audits your search term data, bidding and tracking to cut wasted spend and show what to fix first. Every account starts with a full audit of structure, tracking, search terms and landing pages, so we fix what is costing you money before we scale what is working.
We work with Vancouver businesses remotely, with regular video reviews and clear reporting through GA4 and Looker Studio. Campaigns are targeted to the cities and neighbourhoods that matter to you, from downtown Vancouver to Burnaby, Richmond, Surrey and Langley, and we run the same approach on the North Shore, in Sea to Sky, in Nanaimo and in Victoria.