PPC Audits
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PPC Management in Vancouver

Google Ads and paid media campaigns built to generate leads and revenue for Metro Vancouver businesses.

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Performance-Led PPC for Vancouver Businesses

Greater Vancouver is one of Canada’s most competitive advertising markets. The BC Stats Business Register counts about 121,800 employer business locations across Metro Vancouver, led by professional, scientific and technical services (13.3%), construction (11.5%), health care and social assistance (10.9%) and retail trade (8.3%). They all bid on the same searches, which drives up costs for businesses running generic campaigns. Novi Digital helps Vancouver companies spend less on clicks that never convert and more on the ones that do.

We have managed paid search and paid social campaigns since 2009, and we build our own tools to do it properly. Forager analyzes n-grams in your search term data to cut wasted spend, and Metronome automates bid adjustments by time of day, day of week, device and audience. Every account starts with a full audit of structure, tracking, search terms and landing pages, so we fix what is costing you money before we scale what is working.

We work with Vancouver businesses remotely, with regular video reviews and clear reporting through GA4 and Looker Studio. Campaigns are targeted to the cities and neighbourhoods that matter to you, from downtown Vancouver to Burnaby, Richmond, Surrey and Langley, and we run the same approach on the North Shore, in Sea to Sky, in Nanaimo and in Victoria.

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PPC Platforms We Manage.

We plan and manage campaigns on every major paid platform, and recommend the mix that fits your customers rather than the one that suits us.

  • Google Ads: Search, Performance Max, Shopping, Display and Demand Gen campaigns.
  • Microsoft Advertising: Bing and the Microsoft Audience Network, an additional source of search traffic alongside Google.
  • Meta Ads: Facebook and Instagram prospecting, remarketing and lead generation.
  • LinkedIn Ads: B2B lead generation targeted by job title, industry and company.
  • YouTube Ads: video campaigns for awareness and remarketing.
  • TikTok Ads: short-form video campaigns for reaching newer audiences.
  • Pinterest Ads: visual discovery for retail, home, food and lifestyle brands.
  • Snapchat Ads: campaigns aimed at younger mobile-first audiences.
  • Amazon Ads: Sponsored Products, Sponsored Brands and Sponsored Display for sellers.
  • ChatGPT Ads: readiness and campaign management as OpenAI’s advertising platform develops.
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PPC Audit

Find out where your ad budget is going and what to fix first.

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PPC Strategy Call

A conversation about your goals, budget and the platforms most likely to deliver.

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What Our Vancouver PPC Management Includes

Our PPC management is hands-on and measured against your business outcomes: leads, sales and return on ad spend, not impressions or clicks. A typical engagement covers the following.

Search and Keyword Strategy

  • Keyword research mapped to buyer intent and the areas you serve.
  • Ongoing search term reviews and negative keyword management using Forager.
  • Geographic targeting built around the cities and neighbourhoods you actually serve.

 

Tracking and Measurement

  • Conversion tracking for forms, calls and sales using Google Tag Manager and GA4.
  • Consent-aware tracking that respects Canadian privacy expectations.
  • CRM integration, including HubSpot, so you can see which campaigns produce revenue.

 

Ads, Creative and Landing Pages

  • Ad copy and creative testing across every platform we manage for you.
  • Landing page recommendations and conversion rate optimization, supported by Microsoft Clarity recordings.

 

Bidding, Budget and Reporting

  • Bid strategy and budget allocation, with Metronome automating adjustments by time, day, device and audience.
  • Clear reporting in Looker Studio and regular video reviews, so you always know what your budget is doing.

 

Not sure where to start? Our free PPC audit shows where your current budget is going and what to fix first.

PPC Across Greater Vancouver and British Columbia

We work with businesses across five regions of British Columbia. Business counts below are employer business locations (locations with employees) from the BC Stats Business Register, December 2025.

  • Greater Vancouver (Metro Vancouver): 121,846 employer business locations, up 8.8% since December 2020. The largest concentrations are in Vancouver (37,194), Surrey (24,424), Richmond (11,040), Burnaby (10,233), the Township of Langley (6,445) and Coquitlam (4,929). Professional, scientific and technical services (13.3%), construction (11.5%), health care and social assistance (10.9%) and retail trade (8.3%) lead the mix. We build campaigns here around high-value lead generation, local services and e-commerce, with city- and neighbourhood-level targeting.
  • North Shore: 9,658 employer business locations across the City of North Vancouver (2,696), the District of North Vancouver (4,440) and West Vancouver (2,522). The City of North Vancouver identifies marine and logistics, high-tech products and services, and film and digital entertainment as key sectors. See our PPC management on the North Shore.
  • Sea to Sky: 2,487 employer business locations across Squamish (1,205), Whistler (1,016) and Pemberton (266). Construction is the largest employer sector in Squamish (17.9%), while Whistler’s resort economy welcomes more than three million visitors a year. See our PPC management in Sea to Sky.
  • Nanaimo: 4,393 employer business locations in the Nanaimo area, up 7.5% since December 2020, led by health care and social assistance (15.3%), construction (13.4%) and retail trade (12.4%). Nanaimo is the retail and service hub for central and northern Vancouver Island. See our PPC management in Nanaimo.
  • Victoria: 15,236 employer business locations in Greater Victoria, led by health care and social assistance (14.5%), professional, scientific and technical services (13.8%) and construction (12.3%). As the provincial capital it has a large public sector, and its technology sector generated close to $5.9 billion in direct revenue in 2023 according to VIATEC. See our PPC management in Victoria.

Sources: BC Stats Business Locations (December 2025; sector shares and growth calculated by Novi Digital from BC Stats data), City of North Vancouver Economic Strategy, District of Squamish, Resort Municipality of Whistler, City of Nanaimo, Greater Victoria Chamber and VIATEC.

Looking for organic growth alongside paid? See our SEO services in Vancouver and our AI services.

PPC Training for Vancouver Teams

If you manage your own campaigns, or want your in-house team to take over from an agency, our PPC training builds practical skills in account structure, search terms, bidding, tracking and reporting. Training is available online for teams in Vancouver and across British Columbia.

Don't just take our word for it

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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.

Aidan Sharples, Greenmarket

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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

Frequently Asked Questions

Answers to common questions about PPC management, platforms and training for Vancouver businesses.

How much does PPC management cost in Vancouver?

Management fees depend on your ad spend, how many platforms we manage and how much creative and reporting you need. Ad spend is paid directly to the advertising platforms and is separate from our fee. After a free audit, we will give you a clear recommendation and quote.

We manage Google Ads, Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Amazon Ads and ChatGPT Ads, and recommend the mix that suits your customers and budget.

Yes. Alongside Greater Vancouver we work with businesses on the North Shore, in the Sea to Sky corridor (Squamish, Whistler and Pemberton), in Nanaimo and in Victoria, as well as across British Columbia, Canada-wide and in the UK.

We set up tracking for the actions that matter to your business, such as form submissions, phone calls and sales, using Google Tag Manager and GA4. You receive clear reporting in Looker Studio and regular video reviews to discuss results.

Yes. We train in-house teams on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads and more. Training is available online for teams in Vancouver and across British Columbia.

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