PPC Management in the Sea to Sky Corridor
Google Ads and paid media for Squamish, Whistler and Pemberton businesses.
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Paid Media for Squamish, Whistler and Pemberton
The Sea to Sky corridor has 2,487 employer business locations: 1,205 in Squamish, 1,016 in Whistler and 266 in Pemberton, according to the BC Stats Business Register for December 2025. Squamish is growing quickly, with employer business locations up 18.8% since December 2020.
The two main economies are very different. In Squamish, construction is the largest employer sector at 17.9% of employer locations, followed by professional, scientific and technical services (10.9%), health care and social assistance (10.0%) and retail trade (9.3%). The District of Squamish prioritizes the green economy, outdoor recreation technology and sustainable tourism. Whistler’s economy is built around its resort, which welcomes more than three million visitors a year according to the Resort Municipality of Whistler.
That creates very different PPC problems: seasonality and visitor demand in Whistler, and local lead generation, trades and e-commerce in Squamish. We plan budgets, bidding and creative around those cycles, and report through GA4 and Looker Studio with regular video reviews.
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PPC Platforms We Manage.
Sea to Sky businesses often sell to two audiences at once: visitors who plan from far away and residents who search locally. We choose platforms for each audience, and manage all of these.
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How We Run PPC for Sea to Sky Sectors
Winter and summer visitors, local trades and a growing outdoor industry each need a different campaign structure. These are the sectors we plan around.
Tourism, Accommodation and Experiences (Whistler)
- Seasonal budgets that scale up and down with winter and summer demand.
- Targeting by origin market and language, with remarketing to people who researched but did not book.
- Campaigns that support direct bookings rather than relying only on third-party platforms.
Outdoor Recreation Brands and E-commerce (Squamish)
- Google Shopping and Performance Max for gear and performance apparel, optimized for profit, not just revenue.
- Meta, YouTube and TikTok campaigns to build audiences around riding, climbing and trail communities.
Construction, Trades and Home Services
- Construction is the largest employer sector in Squamish, so local competition for searches is real.
- Call-focused search campaigns, call tracking and location targeting along the corridor, with exclusions for areas you do not serve.
Green Economy, Craft Food and Beverage
- Clean technology and environmental services firms need targeted B2B campaigns, often through LinkedIn and specific search queries.
- Craft food and beverage brands benefit from local and visitor campaigns, with promotions timed to events and seasons.
Professional Services and Health Care
- Lead generation aimed at new residents as well as long-term locals, using location targeting and tight qualification.
PPC Across the Sea to Sky Corridor
We target the communities along Highway 99, with budgets weighted to where your customers are.
- Squamish (1,205 employer business locations): downtown, Garibaldi Highlands, Brackendale, Valleycliffe and the industrial areas.
- Whistler (1,016): Whistler Village, Creekside, Function Junction and the surrounding neighbourhoods.
- Pemberton (266): the village of Pemberton and the Pemberton Valley.
We also run PPC in Greater Vancouver, the North Shore, Nanaimo and Victoria. Looking for organic growth alongside paid? See our SEO services in Sea to Sky.
Sources: BC Stats Business Locations (December 2025; sector shares and growth calculated by Novi Digital from BC Stats data), City of North Vancouver Economic Strategy, District of Squamish, Resort Municipality of Whistler, City of Nanaimo, Greater Victoria Chamber and VIATEC.
PPC Training for Sea to Sky Teams
Many Sea to Sky businesses are small teams running their own marketing around seasonal peaks. Our PPC training helps you build campaigns you can adjust yourself as the seasons change. Training is available online for teams in Squamish, Whistler, Pemberton and across British Columbia.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Answers to common questions about PPC for Squamish, Whistler and Pemberton businesses.
How do you handle seasonality in Whistler?
We build budgets and bidding around your booking and demand curve, increasing spend ahead of peak periods, reducing it in quiet weeks and using remarketing to keep your brand in front of people who showed interest earlier.
Can you reach visitors before they arrive?
Yes. We target by origin market and language, and use search, YouTube and Meta campaigns to reach people while they plan trips, with remarketing for those who have already visited your website.
Do you work with Squamish construction and trades businesses?
Yes. Construction is the largest employer sector in Squamish. We run call-focused campaigns with call tracking, location targeting and exclusions so your budget goes to customers in your service area.
Which platforms work best for outdoor recreation brands?
Google Shopping and Performance Max for products, with Meta, YouTube and TikTok for building audiences. We choose the mix by margin and customer behaviour, then test and refine it.
Do you offer PPC training for Sea to Sky teams?
Yes. We train in-house teams on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and more. Training is available online for teams in Squamish, Whistler, Pemberton and across British Columbia.
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