Free
PPC Audit
See where your Sea to Sky ad budget is going and what to fix first.
Google Ads and paid media for Squamish, Whistler and Pemberton businesses.
Pop in your email address below for your FREE audit!




Across Squamish, Whistler and Pemberton in June 2025, the largest sectors by employer business locations were construction (17.0%), retail trade (11.6%) and professional, scientific and technical services (9.3%). Compared with British Columbia as a whole, administrative and support, waste management and remediation services (1.7 times the provincial share) and accommodation and food services (1.5 times the provincial share) are more concentrated here.
Source: Statistics Canada, Canadian Business Counts, with employees, June 2025 (table 33-10-1016-01), municipalities combined. Shares are of employer business locations (locations with paid employees). Contains information licensed under the Statistics Canada Open Licence.
The Sea to Sky corridor has 2,487 employer business locations: 1,205 in Squamish, 1,016 in Whistler and 266 in Pemberton, according to the BC Stats Business Register for December 2025. Squamish is growing quickly, with employer business locations up 18.8% since December 2020.
The two main economies are very different. In Squamish, construction is the largest employer sector at 17.9% of employer locations, followed by professional, scientific and technical services (10.9%), health care and social assistance (10.0%) and retail trade (9.3%). The District of Squamish prioritizes the green economy, outdoor recreation technology and sustainable tourism. Whistler's economy is built around its resort, which welcomes more than three million visitors a year according to the Resort Municipality of Whistler.
That creates very different PPC problems: seasonality and visitor demand in Whistler, and local lead generation, trades and e-commerce in Squamish. We plan budgets, bidding and creative around those cycles, and report through GA4 and Looker Studio with regular video reviews.












Free
See where your Sea to Sky ad budget is going and what to fix first.
Winter and summer visitors, local trades and a growing outdoor industry each need a different campaign structure. These are the sectors we plan around.
Tourism, Accommodation and Experiences (Whistler)
Outdoor Recreation Brands and E-commerce (Squamish)
Construction, Trades and Home Services
Green Economy, Craft Food and Beverage
Professional Services and Health Care

We target the communities along Highway 99, with budgets weighted to where your customers are.
We also run PPC in Greater Vancouver, the North Shore, Nanaimo and Victoria. Looking for organic growth alongside paid? See our SEO services in Sea to Sky.
Sources: BC Stats Business Locations (December 2025; sector shares and growth calculated by Novi Digital from BC Stats data), City of North Vancouver Economic Strategy, District of Squamish, Resort Municipality of Whistler, City of Nanaimo, Greater Victoria Chamber and VIATEC.
Many Sea to Sky businesses are small teams running their own marketing around seasonal peaks. Our PPC training helps you build campaigns you can adjust yourself as the seasons change. Training is available online for teams in Squamish, Whistler, Pemberton and across British Columbia.
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Answers to common questions about PPC for Squamish, Whistler and Pemberton businesses.
We build budgets and bidding around your booking and demand curve, increasing spend ahead of peak periods, reducing it in quiet weeks and using remarketing to keep your brand in front of people who showed interest earlier.
Yes. We target by origin market and language, and use search, YouTube and Meta campaigns to reach people while they plan trips, with remarketing for those who have already visited your website.
Yes. Construction is the largest employer sector in Squamish. We run call-focused campaigns with call tracking, location targeting and exclusions so your budget goes to customers in your service area.
Google Shopping and Performance Max for products, with Meta, YouTube and TikTok for building audiences. We choose the mix by margin and customer behaviour, then test and refine it.
Yes. We train in-house teams on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and more. Training is available online for teams in Squamish, Whistler, Pemberton and across British Columbia.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
PPC & Paid Media
For many B2B organisations, Google Ads can be one of the most effective channels for generating high-quality leads.…
Read more: B2B PPC Strategy: How to Generate Better Leads with Google AdsAgency Updates & Thought Leadership
When a new marketing manager walks through the door, there’s a fine line between bringing a fresh perspective…
Read more: When Should You Worry That Your Marketing Manager Is Taking On Too Much?Industry News
OpenAI’s roadmap, hiring signals, and cost structure all point to one direction, paid advertising is OpenAI’s roadmap, hiring…
Read more: ChatGPT Ad Management: The Next Evolution in Digital MarketingAgency Updates & Thought Leadership
Listed in the 30 Top SEO Companies UK Top 30 SEO Companies in the UK by TopSEOs In…
Read more: Novi.Digital Ranked in the Top 6% of SEO Companies UKSEO Strategies & Insights
It’s essential that you know all the facts before choosing an SEO agency. Our guide will help with…
Read more: What to look for when choosing an SEO Agency in the UK?PPC & Paid Media
Top 7 PPC Software Apps Top 7 PPC Software Apps Many businesses looking to optimise their PPC campaigns…
Read more: Top 7 PPC Software Apps