PPC Management on the North Shore
Google Ads and paid media for North Vancouver, West Vancouver and North Shore businesses.
Pop in your email address below for your FREE audit!
Paid Media for North Shore Businesses
The North Shore has 9,658 employer business locations: 2,696 in the City of North Vancouver, 4,440 in the District of North Vancouver and 2,522 in West Vancouver, according to the BC Stats Business Register for December 2025. It is a compact market, which means every click counts. The same pool of local customers is searched for, targeted and retargeted by every competitor in your category.
The City of North Vancouver’s economic strategy identifies marine and logistics, high-tech products and services, and film and digital entertainment as the area’s key sectors. Alongside them sit skilled trades, professional services and visitor-facing businesses around Lonsdale, Lynn Valley, Deep Cove and Park Royal, each with very different customers and sales cycles.
We build North Shore campaigns around those realities: tight geo-targeting by community, search campaigns for high-intent local services, LinkedIn and Google campaigns for B2B and technical firms, and seasonal campaigns that follow visitor demand. Reporting runs through GA4 and Looker Studio, with regular video reviews.
Book a Consultation
PPC Platforms We Manage.
North Shore businesses usually need a focused mix rather than every channel at once. We typically start with Google Ads, then add Meta, LinkedIn or YouTube once tracking is proven. These are all the platforms we manage.
Free
PPC Audit
See where your North Shore ad budget is going and what to fix first.
- List Item
- List Item
- List Item
How We Run PPC for North Shore Sectors
A marine contractor and a Deep Cove café should not share a campaign strategy. Here is how we approach the sectors that define the North Shore.
Marine, Logistics and Industrial
- Long B2B sales cycles and low search volume, so we target specific buyer queries rather than broad terms.
- LinkedIn account targeting for procurement and operations decision makers.
- Offline conversion tracking, so enquiries that become contracts are fed back to the ad platforms.
Technology and Professional Services
- Google Ads search with qualifying forms to protect lead quality.
- LinkedIn Ads for decision makers, and HubSpot integration to track pipeline rather than form fills.
Film, Creative and Digital Entertainment
- YouTube and Meta video campaigns for studios, equipment hire, post-production and training providers.
- Search campaigns for production services, with remarketing to people who viewed portfolios.
Skilled Trades and Home Services
- Call-focused search campaigns with call tracking.
- Bid adjustments by community, time of day and device, so budget is not spent outside your service area.
Tourism and Hospitality
- Seasonal budgets for attractions, restaurants and accommodation around Lonsdale, Deep Cove and the mountains.
- Performance Max and Meta campaigns that follow demand, with remarketing to repeat local visitors.
PPC Across the North Shore
We geo-target campaigns to the communities your customers actually live and work in, and exclude areas outside your service area.
- City of North Vancouver (2,696 employer business locations): Lower Lonsdale, Central Lonsdale, the waterfront and the industrial areas along the harbour.
- District of North Vancouver (4,440): Lynn Valley, Edgemont, Deep Cove, Dollarton, Capilano and Lower Capilano.
- West Vancouver (2,522): Ambleside, Dundarave, Park Royal and Horseshoe Bay.
We also run PPC in Greater Vancouver, Sea to Sky, Nanaimo and Victoria. Looking for organic growth alongside paid? See our SEO services in the North Shore.
Sources: BC Stats Business Locations (December 2025; sector shares and growth calculated by Novi Digital from BC Stats data), City of North Vancouver Economic Strategy, District of Squamish, Resort Municipality of Whistler, City of Nanaimo, Greater Victoria Chamber and VIATEC.
PPC Training for North Shore Teams
North Shore teams are often small and owner-led, so our PPC training is practical and focused on what you will manage yourself: account structure, search terms, bidding, tracking and reporting. Training is available online for teams on the North Shore and across British Columbia.
Don't just take our word for it
″
As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
″
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
″
With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
″
novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
″
The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
″
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
″
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
″
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
″
Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
″
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Answers to common questions about PPC for North Shore businesses.
How much should a North Shore business spend on PPC?
It depends on search volume in your category, your margins and your goals. In smaller local categories a modest budget can cover most relevant searches, while competitive categories need more. After a free audit we recommend a budget based on data rather than a flat figure.
Can you target only North Vancouver or West Vancouver?
Yes. We can target the City of North Vancouver, the District of North Vancouver, West Vancouver or individual communities such as Lynn Valley or Ambleside, exclude areas outside your service area and adjust bids by location.
Do you work with marine, trades and technology companies?
Yes. These are core North Shore sectors, and each needs a different approach, from long B2B sales cycles to call-driven local services. We tailor targeting, platforms and tracking to how your customers actually buy.
Which platforms do you recommend for North Shore businesses?
Most start with Google Ads for high-intent searches. B2B and technical firms often add LinkedIn, visitor-facing businesses add Meta and YouTube, and e-commerce brands add Shopping and Performance Max. We recommend the mix after an audit.
Do you offer PPC training for North Shore teams?
Yes. We train in-house teams on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and more. Training is available online for teams on the North Shore and across British Columbia.
Latest News & Insights
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
PPC & Paid Media
B2B PPC Strategy: How to Generate Better Leads with Google Ads
For many B2B organisations, Google Ads can be one of the most effective channels for...
Agency Updates & Thought Leadership
When Should You Worry That Your Marketing Manager Is Taking On Too Much?
When a new marketing manager walks through the door, there’s a fine line between bringing...
Agency Updates & Thought Leadership
Novi Appoints Tom Coad as Head of PPC to Strengthen Paid Media Leadership
Novi has announced the appointment of Tom Coad as Head of PPC, further strengthening our...
Industry News
ChatGPT Ad Management: The Next Evolution in Digital Marketing
OpenAI’s roadmap, hiring signals, and cost structure all point to one direction, paid advertising is...
Agency Updates & Thought Leadership
Novi.Digital Ranked in the Top 6% of SEO Companies UK
Listed in the 30 Top SEO Companies UK Top 30 SEO Companies in the UK...
SEO Strategies & Insights
What to look for when choosing an SEO Agency in the UK?
It’s essential that you know all the facts before choosing an SEO agency. Our guide...
