Free
PPC Audit
See where your North Shore ad budget is going and what to fix first.
Google Ads and paid media for North Vancouver, West Vancouver and North Shore businesses.
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Across the City of North Vancouver, the District of North Vancouver and West Vancouver in June 2025, the largest sectors by employer business locations were professional, scientific and technical services (16.7%), health care and social assistance (14.8%) and construction (9.3%). Compared with British Columbia as a whole, professional, scientific and technical services (1.5 times the provincial share) and real estate and rental and leasing (1.4 times the provincial share) are more concentrated here.
Source: Statistics Canada, Canadian Business Counts, with employees, June 2025 (table 33-10-1016-01), municipalities combined. Shares are of employer business locations (locations with paid employees). Contains information licensed under the Statistics Canada Open Licence.
The North Shore has 9,658 employer business locations: 2,696 in the City of North Vancouver, 4,440 in the District of North Vancouver and 2,522 in West Vancouver, according to the BC Stats Business Register for December 2025. It is a compact market, which means every click counts. The same pool of local customers is searched for, targeted and retargeted by every competitor in your category.
The City of North Vancouver's economic strategy identifies marine and logistics, high-tech products and services, and film and digital entertainment as the area's key sectors. Alongside them sit skilled trades, professional services and visitor-facing businesses around Lonsdale, Lynn Valley, Deep Cove and Park Royal, each with very different customers and sales cycles.
We build North Shore campaigns around those realities: tight geo-targeting by community, search campaigns for high-intent local services, LinkedIn and Google campaigns for B2B and technical firms, and seasonal campaigns that follow visitor demand. Reporting runs through GA4 and Looker Studio, with regular video reviews.












Free
See where your North Shore ad budget is going and what to fix first.
A marine contractor and a Deep Cove café should not share a campaign strategy. Here is how we approach the sectors that define the North Shore.
Marine, Logistics and Industrial
Technology and Professional Services
Film, Creative and Digital Entertainment
Skilled Trades and Home Services
Tourism and Hospitality

We geo-target campaigns to the communities your customers actually live and work in, and exclude areas outside your service area.
We also run PPC in Greater Vancouver, Sea to Sky, Nanaimo and Victoria. Looking for organic growth alongside paid? See our SEO services in the North Shore.
Sources: BC Stats Business Locations (December 2025; sector shares and growth calculated by Novi Digital from BC Stats data), City of North Vancouver Economic Strategy, District of Squamish, Resort Municipality of Whistler, City of Nanaimo, Greater Victoria Chamber and VIATEC.
North Shore teams are often small and owner-led, so our PPC training is practical and focused on what you will manage yourself: account structure, search terms, bidding, tracking and reporting. Training is available online for teams on the North Shore and across British Columbia.
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Answers to common questions about PPC for North Shore businesses.
It depends on search volume in your category, your margins and your goals. In smaller local categories a modest budget can cover most relevant searches, while competitive categories need more. After a free audit we recommend a budget based on data rather than a flat figure.
Yes. We can target the City of North Vancouver, the District of North Vancouver, West Vancouver or individual communities such as Lynn Valley or Ambleside, exclude areas outside your service area and adjust bids by location.
Yes. These are core North Shore sectors, and each needs a different approach, from long B2B sales cycles to call-driven local services. We tailor targeting, platforms and tracking to how your customers actually buy.
Most start with Google Ads for high-intent searches. B2B and technical firms often add LinkedIn, visitor-facing businesses add Meta and YouTube, and e-commerce brands add Shopping and Performance Max. We recommend the mix after an audit.
Yes. We train in-house teams on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and more. Training is available online for teams on the North Shore and across British Columbia.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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