PPC Audits
4.7 / 5 (32)

PPC Management in London

Google Ads and paid media campaigns built to generate leads and revenue for London businesses.

Pop in your email address below for your FREE audit!

This field is for validation purposes and should be left unchanged.
  • Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.
  • Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.
  • Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.

London by sector

In 2024, London had about 5,743,000 employee jobs. The largest sectors were professional, scientific and technical (13.9%), health and social work (10.8%) and wholesale, retail and motor trades (10.7%). Compared with England as a whole, information and communication (2.0 times the England share) and professional, scientific and technical (1.5 times the England share) are more concentrated here.

By enterprise count, London had 552,505 businesses in 2026, and 90.1% of them employed fewer than 10 people. 2,620 had 250 or more employees. The sectors with the most enterprises were professional, scientific and technical (20.0%), wholesale, retail and motor trades (13.1%) and construction (11.4%). Employee jobs in London grew by 9.3% between 2019 and 2024, compared with 5.1% across England.

Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.

  • Professional, scientific and technical13.9%
  • Health and social work10.8%
  • Wholesale, retail and motor trades10.7%
  • Administrative and support services10.0%
  • Information and communication9.6%

Sectors we work in that matter in London

London PPC in the Most Competitive Market in the UK

London is the most competitive PPC market in the UK, with the highest costs per click and the most sophisticated advertisers. Getting a positive return here requires tight account structure and continuous optimisation, not a set-and-forget campaign.

We also work with businesses in Canary Wharf specifically, see our Canary Wharf coverage.

We have managed paid search and paid social campaigns since 2009, and we build our own tools to do it properly. Optimitry audits your search term data, bidding and tracking to cut wasted spend and show what to fix first. Every account starts with a full audit of structure, tracking, search terms and landing pages, so we fix what is costing you money before we scale what is working.

Get a Free PPC Audit

Book a Consultation

This field is for validation purposes and should be left unchanged.

PPC Platforms We Manage.

  • ClickUp logo with colorful upward arrow icon and bold black text on a white background.
  • HubSpot logo featuring blue text and an orange design element resembling network connections.
  • Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.
  • Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.
  • Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.
  • Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.
  • Blue triangular logo of Microsoft Clarity, a website analytics tool.
  • Google Analytics 4 logo featuring orange and yellow bar chart icon.
  • LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.
  • Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.
  • Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.
  • Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.

Free

PPC Audit

Find out where your ad budget is going and what to fix first.

  • Review of account structure, search terms and wasted spend.
  • Conversion tracking check across GA4 and Google Tag Manager.
  • Prioritised recommendations using our METRIC framework.

Let's talk

PPC Strategy Call

A conversation about your goals, budget and the platforms most likely to deliver.

  • Discuss your goals, margins and ideal customer.
  • Platform and budget recommendations.
  • Clear next steps, whether or not we work together.

Why use Novi.Digital for PPC in London?

In a market as competitive as London, small structural inefficiencies get expensive fast. Our Optimitry platform exists specifically to find and cut that waste.

Get in touch

Read more about our PPC management

PPC Management, Training and Audits in London

Whether you need full campaign management, a one-off audit of an underperforming account, or want your in-house team trained properly, we offer all three for London businesses.

If you manage your own campaigns, or want your in-house team to take over from an agency, our PPC training builds practical skills in account structure, search terms, bidding, tracking and reporting. Training is available online for teams in London and across the UK.

Explore PPC Training

Want to talk more about PPC in London? Why not arrange to meet the team?

Our Canary Wharf office: Level 8, One Canada Square, Canary Wharf, London E14 5AA.

email: hello@novi.digital or phone: 020 8064 0923

Don't just take our word for it

As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

Latest News & Insights

Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.

View all

Request a Callback

Contact Us

This field is for validation purposes and should be left unchanged.