Google Ads Training
Novi.Digital has been a Google Premier Partner since 2009. This training is built for marketing teams who want to run Google Ads properly in-house, or who want to understand what their agency is actually doing with the budget.
What is covered
- Campaign structure across Search, Shopping, Performance Max and Display
- Keyword research, match types and negative keyword strategy
- Bid strategies, budgets and Smart Bidding signals
- Conversion tracking, GA4 integration and reporting on CPA and ROAS instead of vanity metrics
- Auditing an existing account for wasted spend
Who this is for
Marketing managers taking on PPC for the first time, teams who have inherited an account and need to understand it, or businesses who want to hold an agency to account.
Cost
- Half day training course: £750
- Full day training course: £1,500
Prefer to hand campaign management over entirely? See PPC Outsourcing. Training also available for Meta Ads and Microsoft Ads.
Start your journey or get in touch to book a session.
Email: hello@novi.digital or phone: 0333 090 4442
