PPC Audits
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PPC Expert Witness Services

Independent, courtroom-ready PPC expertise for solicitors, barristers, and businesses involved in advertising disputes, arbitration, and regulatory matters.

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Why Choose Novi Digital as Your PPC Expert Witness?

With over 15 years of hands-on digital marketing expertise, Novi Digital provides independent, technically rigorous PPC expert witness services for solicitors, barristers, and their clients. We combine genuine platform experience with clear, courtroom-ready reporting, rather than theoretical knowledge alone.

Our expert witness service provides:

  • Independent, evidence-based analysis of PPC campaign performance and spend
  • Clear, jargon-free written reports suitable for court and tribunal proceedings
  • Oral evidence and cross-examination experience
  • Assessment of account mismanagement, negligence, and quantum of loss
  • Reporting in line with CPR Part 35 and equivalent tribunal or arbitration rules
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Platforms We Assess.

  • Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.
  • Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.
  • Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.
  • LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.
  • Google Analytics 4 logo featuring orange and yellow bar chart icon.
  • Blue triangular logo of Microsoft Clarity, a website analytics tool.

£1,750/day + VAT

Ideal for solicitors, barristers, and businesses requiring independent PPC expert testimony. Also available at £250/hour for shorter, ad hoc pieces of work.

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Our PPC Expert Witness Services

Our PPC expert witness service covers every stage of instruction, from initial case assessment through to giving oral evidence. Whether instructed by solicitors, barristers, or directly by businesses, we tailor our approach to the specific questions in dispute.

  1. Case Assessment and Scoping

We review the background to the matter and agree the scope of instruction, ensuring our involvement is proportionate and relevant to the issues in dispute.

  1. Evidence Review and Data Analysis

A detailed review of raw platform data, invoices, account change history, and reporting to establish the facts.

  1. Expert Report Preparation

Our reports are:

  • Clear and structured, addressing the specific questions posed
  • Technically rigorous, grounded in genuine platform experience
  • Compliant with CPR Part 35 and equivalent tribunal or arbitration requirements
  1. Quantum and Loss Assessment

Where instructed, we calculate the financial impact resulting from alleged mismanagement, negligence, or breach of contract.

  1. Oral Evidence and Cross-Examination

Our experts attend court, tribunal, or arbitration hearings to give oral evidence and respond to cross-examination.

  1. Joint Statements and Meetings of Experts

We work constructively with opposing experts to narrow the issues in dispute ahead of trial.

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PPC Expert Witness: Independent, Evidence-Led Testimony

PPC disputes often turn on technical detail that's difficult for non-specialists to unpick. Our PPC expert witness service focuses on:

  • Providing independent, unbiased analysis free from commercial conflicts of interest
  • Translating complex platform data into clear, defensible evidence
  • Delivering reports that withstand scrutiny in court, tribunal, or arbitration
  • Drawing on over 15 years of hands-on PPC management experience
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Get Started with Novi Digital

Whether you're a solicitor preparing for litigation, a barrister building a case, or a business involved in a PPC-related dispute, our expert witness team can help. Get in touch to discuss your matter in confidence.

As an agency that manages live PPC accounts day-to-day, our evidence is grounded in genuine platform expertise rather than theory alone.

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Don't just take our word for it

As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

Frequently Asked Questions

Find answers to common questions about our PPC Expert Witness Service.

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What is a PPC expert witness?

A PPC expert witness provides independent, specialist evidence on pay-per-click advertising matters for use in legal, arbitration, or regulatory proceedings.

When would I need a PPC expert witness?

Common scenarios include disputes over agency negligence, breach of contract, account mismanagement, or disagreements over the value or performance of PPC campaigns.

Are your reports compliant with court requirements?

Yes, our reports are prepared in line with CPR Part 35 (or equivalent tribunal and arbitration rules) and the expert's overriding duty to the court.

Can you provide oral evidence in court?

Yes, our expert witnesses are experienced in giving oral evidence and can attend court, tribunal, or arbitration hearings as required.

How is your fee structured?

We charge a day rate of £1,750 (+VAT) for report preparation and hearing attendance, plus £250 per hour (+VAT) for shorter, ad hoc pieces of work.

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