UX, CRO and Customer Journey Expert Witness Services
Independent, courtroom-ready UX, CRO, and customer journey expertise for solicitors, barristers, and businesses involved in digital experience disputes, arbitration, and regulatory matters.
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Why Choose Novi Digital as Your UX, CRO and Customer Journey Expert Witness?
With over 15 years of hands-on digital marketing expertise, Novi Digital provides independent, technically rigorous UX, CRO, and customer journey expert witness services for solicitors, barristers, and their clients. We combine genuine platform experience with clear, courtroom-ready reporting, rather than theoretical knowledge alone.
Our expert witness service provides:
- Independent, evidence-based analysis of user experience, conversion funnels, and customer journey performance
- Clear, jargon-free written reports suitable for court and tribunal proceedings
- Oral evidence and cross-examination experience
- Assessment of account mismanagement, negligence, and quantum of loss
- Reporting in line with CPR Part 35 and equivalent tribunal or arbitration rules
Areas We Assess.






£1,750/day + VAT
UX, CRO and Customer Journey Expert Witness
- Independent expert reports compliant with CPR Part 35 and equivalent tribunal or arbitration rules
- Detailed technical analysis of user journeys, funnel drop-off, and conversion rate performance
- Written and oral expert evidence, including cross-examination
- Assessment of alleged mismanagement, breach of contract, or negligence claims
- Quantum and loss calculations where instructed

Our UX, CRO and Customer Journey Expert Witness Services
Our UX, CRO, and customer journey expert witness service covers every stage of instruction, from initial case assessment through to giving oral evidence. Whether instructed by solicitors, barristers, or directly by businesses, we tailor our approach to the specific questions in dispute.
- Case Assessment and Scoping
We review the background to the matter and agree the scope of instruction, ensuring our involvement is proportionate and relevant to the issues in dispute.
- Evidence Review and Data Analysis
A detailed review of raw analytics data, session recordings, heatmaps, A/B test histories, and conversion funnel records to establish the facts.
- Expert Report Preparation
Our reports are:
- Clear and structured, addressing the specific questions posed
- Technically rigorous, grounded in genuine platform experience
- Compliant with CPR Part 35 and equivalent tribunal or arbitration requirements
- Quantum and Loss Assessment
Where instructed, we calculate the financial impact resulting from alleged mismanagement, negligence, or breach of contract.
- Oral Evidence and Cross-Examination
Our experts attend court, tribunal, or arbitration hearings to give oral evidence and respond to cross-examination.
- Joint Statements and Meetings of Experts
We work constructively with opposing experts to narrow the issues in dispute ahead of trial.
UX, CRO and Customer Journey Expert Witness: Independent, Evidence-Led Testimony
UX and CRO disputes often turn on technical detail that’s difficult for non-specialists to unpick. Our UX, CRO, and customer journey expert witness service focuses on:
- Providing independent, unbiased analysis free from commercial conflicts of interest
- Translating complex platform data into clear, defensible evidence
- Delivering reports that withstand scrutiny in court, tribunal, or arbitration
- Drawing on over 15 years of hands-on UX, CRO, and customer journey experience


Get Started with Novi Digital
Whether you’re a solicitor preparing for litigation, a barrister building a case, or a business involved in a UX or CRO-related dispute, our expert witness team can help. Get in touch to discuss your matter in confidence.
As an agency that runs live UX and CRO programmes day-to-day, our evidence is grounded in genuine hands-on expertise rather than theory alone.
Frequently Asked Questions
Find answers to common questions about our UX, CRO and Customer Journey Expert Witness Service.
A UX, CRO, and customer journey expert witness provides independent, specialist evidence on digital experience and conversion matters for use in legal, arbitration, or regulatory proceedings.
Common scenarios include disputes over agency negligence, breach of contract, conversion rate loss claims, or disagreements over the value or performance of UX and CRO work.
Yes, our reports are prepared in line with CPR Part 35 (or equivalent tribunal and arbitration rules) and the expert’s overriding duty to the court.
Yes, our expert witnesses are experienced in giving oral evidence and can attend court, tribunal, or arbitration hearings as required.
We charge a day rate of £1,750 (+VAT) for report preparation and hearing attendance, plus £250 per hour (+VAT) for shorter, ad hoc pieces of work.