Energy
2.2% of employee jobs here (about 1,300), 6.0 times the England share.
See our energy workGoogle Ads and paid media campaigns built to generate leads and revenue for Lancaster businesses.
Pop in your email address below for your FREE audit!




In 2024, Lancaster had about 58,000 employee jobs. The largest sectors were health and social work (18.1%), education (17.2%) and wholesale, retail and motor trades (12.5%). Compared with England as a whole, education (2.0 times the England share) and health and social work (1.3 times the England share) are more concentrated here.
By enterprise count, Lancaster had 4,585 businesses in 2026, and 87.8% of them employed fewer than 10 people. 15 had 250 or more employees. The sectors with the most enterprises were wholesale, retail and motor trades (15.3%), construction (14.3%) and professional, scientific and technical (10.9%). Employee jobs in Lancaster grew by 3.6% between 2019 and 2024, compared with 5.1% across England.
Sources: ONS Business Register and Employment Survey 2024 (employee jobs, rounded) and ONS UK Business Counts 2026 (enterprises), via Nomis. Licensed under the Open Government Licence v3.0.
2.2% of employee jobs here (about 1,300), 6.0 times the England share.
See our energy work17.2% of employee jobs here (about 10,000), 2.0 times the England share.
See our education work9.9% of employee jobs here (about 5,800), 1.3 times the England share.
See our hotels and hospitality workLancaster has a strong base of established, growth-focused businesses who value a long-term agency relationship over a revolving door of account managers. Our Lancaster clients tend to run leaner PPC budgets that need to work harder, which suits our approach of cutting wasted spend before scaling up.
We have managed paid search and paid social campaigns since 2009, and we build our own tools to do it properly. Optimitry audits your search term data, bidding and tracking to cut wasted spend and show what to fix first. Every account starts with a full audit of structure, tracking, search terms and landing pages, so we fix what is costing you money before we scale what is working.












Free
Find out where your ad budget is going and what to fix first.
Let's talk
A conversation about your goals, budget and the platforms most likely to deliver.
We treat clients as partners, not accounts, which matters most to businesses like those in Lancaster who want continuity and a team that actually knows their business.
Whether you need full campaign management, a one-off audit of an underperforming account, or want your in-house team trained properly, we offer all three for Lancaster businesses.
If you manage your own campaigns, or want your in-house team to take over from an agency, our PPC training builds practical skills in account structure, search terms, bidding, tracking and reporting. Training is available online for teams in Lancaster and across the UK.
Our Lancaster office: Fraser House, White Cross Business Park, South Road, Lancaster LA1 4XQ.
email: hello@novi.digital or phone: 01524 566 736
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
PPC & Paid Media
For many B2B organisations, Google Ads can be one of the most effective channels for generating high-quality leads.…
Read more: B2B PPC Strategy: How to Generate Better Leads with Google AdsAgency Updates & Thought Leadership
When a new marketing manager walks through the door, there’s a fine line between bringing a fresh perspective…
Read more: When Should You Worry That Your Marketing Manager Is Taking On Too Much?Industry News
OpenAI’s roadmap, hiring signals, and cost structure all point to one direction, paid advertising is OpenAI’s roadmap, hiring…
Read more: ChatGPT Ad Management: The Next Evolution in Digital MarketingAgency Updates & Thought Leadership
Listed in the 30 Top SEO Companies UK Top 30 SEO Companies in the UK by TopSEOs In…
Read more: Novi.Digital Ranked in the Top 6% of SEO Companies UKSEO Strategies & Insights
It’s essential that you know all the facts before choosing an SEO agency. Our guide will help with…
Read more: What to look for when choosing an SEO Agency in the UK?PPC & Paid Media
Top 7 PPC Software Apps Top 7 PPC Software Apps Many businesses looking to optimise their PPC campaigns…
Read more: Top 7 PPC Software Apps