Tailored SEO Strategy for Hotels
Our SEO for hotels is built around performance and precision.
We focus on:
- Keyword research: Targeting high-value terms such as “5 star hotel resort”, “luxury resort hotel”, and “hotel with spa near me”.
- Content optimisation: Crafting engaging content that communicates your hotel’s unique offerings and experiences.
- Local SEO: Utilise Google Business Profiles and location-based search terms to capitalise on nearby demand.
- Technical SEO: Ensuring fast loading speeds, mobile optimisation, and structured data implementation for better visibility.
Precision PPC Campaigns for Hotels
Our PPC for hotels focus on efficiency, scalability, and maximising return on ad spend.
We deliver:
- Keyword strategy: Combining broad-match to capture new demand with exact-match to protect high-converting terms.
- Emotive ad copy: Highlighting unique experiences such as “dog-friendly escapes” or “rustic charm” to engage prospective guests.
- Optimal Efficiency Frontier (OEF): Balancing ROAS, cost per conversion, and conversion rate through proprietary methodology.
- Automation & analytics integration: API and ETL pipelines unify data from CRM, Google Ads, and other platforms. This allows real-time campaign optimisation.
With English Lakes Hotels, these strategies delivered a 1829% increase in ROAS and a 600% increase in conversions over 12 months, illustrating the impact of expert-led, data-driven campaigns.
Paid Social for Hotels
Our Paid Social for hotels are designed to inspire and convert.
We use visual storytelling and advanced targeting to engage audiences across platforms:
- Meta (Facebook & Instagram): Promote immersive experiences, events, and seasonal offers.
- LinkedIn: Target corporate travel, meetings, and event organisers.
By integrating SEO, PPC, and Paid Social, we ensure every touchpoint contributes to your hotel’s growth.