Google Tag Manager Training

Google Tag Manager is the control centre for your tracking. Done well it makes measurement reliable and quick to change. Done badly it quietly loses conversions. This training gives your team the skills to manage it with confidence.

What is covered

• Containers, tags, triggers and variables explained
• Setting up GA4 events and conversions
• Ad platform tags for Google, Microsoft and Meta
• Consent mode and cookie banner integration
• Testing, debugging and version control before you publish

Who this is for

Marketers, analysts and web teams who rely on developers for every tracking change or who inherited a container nobody understands.

Cost

• 1 hour session: £350
• Half day training course: £750
• Full day training course: £1,500

Training also available for Google Analytics 4.

Email: hello@novi.digital or phone: 0333 090 4442