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PPC Audit
See where your Nanaimo ad budget is going and what to fix first.
Google Ads and paid media for Nanaimo, Parksville and central Vancouver Island businesses.
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In December 2025, the Nanaimo area had 4,393 employer business locations. The largest sectors were health care and social assistance (15.3%), construction (13.4%) and retail trade (12.4%). Compared with British Columbia as a whole, health care and social assistance (1.4 times the provincial share) and retail trade (1.3 times the provincial share) are more concentrated here.
Source: BC Stats, Business Counts by Census Metropolitan Area and Census Agglomeration (Statistics Canada Business Register), December 2025. Shares are of employer business locations (locations with paid employees). Contains information licensed under the Open Government Licence - British Columbia.
The Nanaimo area has 4,393 employer business locations, up 7.5% since December 2020, according to the BC Stats Business Register for December 2025. Including self-employed and no-employee businesses, the City of Nanaimo has 22,521 registered business locations. Health care and social assistance leads employer locations at 15.3%, followed by construction (13.4%), retail trade (12.4%) and professional, scientific and technical services (9.9%).
Nanaimo is the retail and service hub for central and northern Vancouver Island, and the City lists retail, health care, accommodation and food services, construction and education as its largest employment sectors. Customers travel from across the region, so reaching the right catchment matters as much as bidding well.
Our Nanaimo campaigns combine regional targeting, strong local intent keywords and clear tracking, so you can see which searches, ads and locations produce calls, bookings and sales. Reporting runs through GA4 and Looker Studio, with regular video reviews.












Free
See where your Nanaimo ad budget is going and what to fix first.
Nanaimo's mix of health care, construction and retail means that no single campaign structure fits every business. These are the sectors we plan around.
Health Care and Professional Services
Retail and the Regional Service Hub
Construction and Trades
Accommodation, Food Services and Tourism
Education and Technology

We target campaigns by catchment so you pay for customers who can actually reach you.
We also run PPC in Greater Vancouver, the North Shore, Sea to Sky and Victoria. Looking for organic growth alongside paid? See our SEO services in Nanaimo.
Sources: BC Stats Business Locations (December 2025; sector shares and growth calculated by Novi Digital from BC Stats data), City of North Vancouver Economic Strategy, District of Squamish, Resort Municipality of Whistler, City of Nanaimo, Greater Victoria Chamber and VIATEC.
Many Nanaimo businesses are owner-managed or run lean marketing teams, so our PPC training focuses on skills you can use straight away: structuring accounts, controlling wasted spend, tracking leads and reporting. Training is available online for teams in Nanaimo, Parksville and across British Columbia.
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Answers to common questions about PPC for Nanaimo businesses.
It depends on your category, your margins and how far your customers travel. We recommend a budget after a free audit, based on search volume and your goals, and ad spend is paid directly to the platforms and is separate from our management fee.
Yes. We can target Nanaimo alone or build a wider catchment including Lantzville, Parksville, Qualicum Beach and beyond, and adjust bids by location so you do not overspend where customers are unlikely to convert.
Yes. Health care is the largest employer sector in the Nanaimo area. We build compliant search campaigns with call and booking tracking, and tightly qualified lead campaigns for professional services.
Most start with Google Ads to capture existing demand. Retailers add Shopping and Performance Max, hospitality adds Meta and YouTube, and B2B firms add LinkedIn. We recommend the mix after an audit.
Yes. We train in-house teams on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and more. Training is available online for teams in Nanaimo, Parksville and across British Columbia.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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