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Technical, local and seasonal SEO for Squamish, Whistler and Pemberton businesses.
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Across Squamish, Whistler and Pemberton in June 2025, the largest sectors by employer business locations were construction (17.0%), retail trade (11.6%) and professional, scientific and technical services (9.3%). Compared with British Columbia as a whole, administrative and support, waste management and remediation services (1.7 times the provincial share) and accommodation and food services (1.5 times the provincial share) are more concentrated here.
Source: Statistics Canada, Canadian Business Counts, with employees, June 2025 (table 33-10-1016-01), municipalities combined. Shares are of employer business locations (locations with paid employees). Contains information licensed under the Statistics Canada Open Licence.
The Sea to Sky corridor has 2,487 employer business locations: 1,205 in Squamish, 1,016 in Whistler and 266 in Pemberton, according to the BC Stats Business Register for December 2025. Squamish is growing quickly, with employer business locations up 18.8% since December 2020, which means more competition for local searches every year.
Search behaviour here splits in two. Visitors plan trips from far away, searching for accommodation, activities and experiences, often months ahead, and Whistler welcomes more than three million visitors a year according to the Resort Municipality of Whistler. Residents and newcomers search locally for trades, health care and professional services. In Squamish, construction is the largest employer sector at 17.9% of employer locations, followed by professional, scientific and technical services (10.9%), health care and social assistance (10.0%) and retail trade (9.3%).
We build SEO for both audiences: seasonal content that captures trip-planning searches, and local SEO that wins the customers next door. We measure everything through Google Search Console, GA4 and Looker Studio, and test your visibility in AI answers as well.












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The sectors here depend on seasons, visitors and local reputation, so the SEO plan has to follow the calendar. These are the sectors we plan around.
Tourism, Accommodation and Experiences (Whistler)
Outdoor Recreation Brands and E-commerce (Squamish)
Construction, Trades and Home Services
Green Economy, Craft Food and Beverage
Professional Services and Relocation

We build location signals community by community, using distinct content for each rather than one page repeated along the highway.
We also deliver SEO in Greater Vancouver, the North Shore, Nanaimo and Victoria. Looking to combine organic and paid? See our PPC management in Sea to Sky.
Sources: BC Stats Business Locations (December 2025; sector shares and growth calculated by Novi Digital from BC Stats data), City of North Vancouver Economic Strategy, District of Squamish, Resort Municipality of Whistler, City of Nanaimo, Greater Victoria Chamber and VIATEC.
Many Sea to Sky businesses are small teams that handle their own marketing around seasonal peaks. Our SEO training gives you a repeatable process for seasonal content, local listings and reporting. Training is available online for teams in Squamish, Whistler, Pemberton and across British Columbia.
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Answers to common questions about SEO for Squamish, Whistler and Pemberton businesses.
Ideally several months before demand peaks, because new content and technical fixes take time to rank. We plan a content calendar around your booking and demand curve so pages are live and indexed before visitors start searching.
Yes. We research how visitors from different origin markets and languages search, build content for those queries and set up the technical SEO needed to rank in multiple markets.
Yes. Construction is the largest employer sector in Squamish. We build strong service pages, local signals and reviews, and write distinct content for each community you serve.
Yes. Many visitors now ask AI assistants for recommendations before they search. We test how your business appears in ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews, and improve your content and structured data.
Yes. We train in-house teams on SEO, Google Search Console, GA4, Semrush and AI search visibility. Training is available online for teams in Squamish, Whistler, Pemberton and across British Columbia.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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