At Novi, we believe in building a better world, not just through digital innovation, but through the daily decisions we make as a business. NoviOrbis ("New World" in Latin) is our commitment to sustainability for the planet and its inhabitants.
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For every new client we partner with, we plant trees as a symbol of growth, both theirs and ours. It's our way of giving back to the planet while supporting the businesses that trust us. Over time, these contributions will grow into forests that reflect the collective impact of our work.
We decided to step away from our B Corp certification not because we no longer believe in the values but because we believe we can do more outside of the framework.
While the B Corp movement is a fantastic starting point for businesses looking to become more socially and environmentally responsible, maintaining certification often means investing time and resources into administrative processes rather than direct action. For us, sustainability must be meaningful, practical, and tailored to our team and clients.
Rather than working to meet someone else's standards, we've created our climate pledge, rooted in transparency, community, and action:
This is our version of a better world. It's not perfect, but it's real and evolving.
We're not here to preach. We're here to take action, learn continuously, and grow with the people and businesses we serve. NoviOrbis is our reminder to think long-term, act responsibly, and make a difference where possible.
Some of our valued partners include:
Stripe Climate enables businesses to direct a portion of their revenue towards carbon removal technologies. Through this partnership, Novi Digital aligns with Stripe’s mission to accelerate the development of scalable climate solutions, reinforcing our own pledge to environmental sustainability and responsible digital innovation.
Novi is committed to reducing our environmental impact and supporting a sustainable future. By joining the SME Climate Pledge we are taking concrete steps to measure reduce and report our carbon emissions and align our business with global efforts to combat climate change.
You can learn more about the SME Climate Pledge at smeclimatehub.org.
Carbon Neutral Britain helps organisations measure, reduce, and offset their carbon emissions through certified environmental projects worldwide. By partnering with Carbon Neutral Britain, Novi Digital strengthens its commitment to sustainability, ensuring our operations and contributions actively support a low-carbon, climate-positive future.
email: hello@novi.digital or phone: 0333 090 4442
As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart.
With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback.
novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Frequently Asked Questions About Our Climate Pledge and Ethical Practices
NoviOrbis, meaning “New World” in Latin, is our commitment to sustainability and responsible business practices. It represents our vision of building a better world through conscious decisions, environmental stewardship, and long-term partnerships.
We chose to step away from B Corp certification not because we disagree with its principles, but because we believe we can have a greater impact by focusing on meaningful action rather than administrative requirements. Our transparent climate pledge now guides our efforts.
Our pledge includes planting trees for every new client, operating remotely to minimise emissions, donating a portion of our profits to charities selected by our team, and partnering with ethical organisations such as Carbon Neutral Britain and Stripe Climate.
Absolutely. If your organisation shares our values of sustainability and ethical innovation, we’d be delighted to explore partnership opportunities. Contact us to learn more about how we can collaborate to drive positive change.
Our team nominates and votes on a charity that reflects our shared values each month. This approach ensures our giving remains people-led, relevant, and responsive to the causes that matter most to our team and clients.
Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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