Our affiliate audit service is tailored to each client, but every audit follows a structured and meticulous process to ensure maximum value and transparency.
- Programme Performance Review
We examine your affiliate performance: traffic quality, conversion rates, sales volumes, and revenue distribution. This identifies where success is concentrated and where it is lacking.
- Affiliate Partner Analysis
We review your active affiliates for brand alignment, audience relevance, traffic authenticity, and historical performance to distinguish productive partners from non-performers.
- Tracking & Attribution Assessment
Inaccurate tracking can undermine your entire programme. We assess your tracking methods (platform integrations, cookie windows, tagging consistency) and attribution models to ensure every conversion is correctly credited.
- Compliance & Risk Evaluation
We audit affiliate behaviours to verify compliance with your terms, advertising regulations, and ethical practices, preventing fraud, misuse, or reputational harm.
- Commission Model Benchmarking
Our team reviews your commission structures compared to competitors and market expectations, helping you stay competitive while protecting profitability.
- Strategic Opportunity Mapping
Finally, we provide a roadmap for future growth, identifying high-performing verticals, recommending publishers, and aligning your affiliate programme with other channels like SEO, PPC, and CRO.