Microsoft Ads Shopping Management Services
At Novi Digital, we specialise in delivering tailored Microsoft Ads Shopping management services designed to elevate your eCommerce brand across the Microsoft Search Network. Whether you’re selling fashion, electronics, homeware or specialist goods, our team ensures your product listings are optimised, visible, and primed to convert, across platforms such as Bing, Yahoo, and AOL.
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Why Choose Novi Digital for Microsoft Ads Shopping Management?
With over 15 years of PPC and data-driven digital marketing expertise, Novi Digital brings a uniquely strategic and analytical approach to Microsoft Ads Shopping campaigns. We focus on maximising return on ad spend (ROAS) through ethical, sustainable practices and continuous optimisation.
When you work with us, you benefit from:
- Product feed optimisation for maximum visibility and relevance
- Seamless setup and troubleshooting of Microsoft Merchant Center
- Data-led Smart Shopping and Performance Max campaign management
- Intelligent bid strategy and budget allocation
- In-depth audience segmentation and dynamic remarketing
- Transparent reporting with measurable, actionable insights
Whether you’re launching your first Microsoft Shopping campaign or looking to scale your results, we build strategies that grow with you.
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Platforms We Work With.












£1,500.00/month + VAT
Google Shopping Ads Management
Ideal for eCommerce businesses looking to boost visibility and drive high-intent sales.
- Showcase your products directly in Google search results.
- Optimise product feeds to improve relevance and performance.
- Set up and manage your Google Merchant Center account.
- Run Smart Shopping and Performance Max campaigns effectively.
- Refine bid strategies to maximise return on ad spend (ROAS).
Our Microsoft Ads Shopping Management Services
Our Microsoft Ads Shopping management services cover every element of successful eCommerce advertising. We tailor each campaign to your unique goals, audience, and product range, ensuring the right shoppers find your products at the right time.
- Product Feed Creation and Optimisation
We audit, structure, and enhance your product data feed to ensure alignment with Microsoft’s best practices. This increases ad relevance and drives more qualified traffic. - Merchant Center Setup and Support
Our team handles everything from account creation to troubleshooting issues, ensuring your product listings are live, compliant, and optimised for performance. - Campaign Structuring and Strategy
We design campaign structures tailored to your inventory size and business model, including Smart Shopping, standard Shopping, and Performance Max campaigns. - Advanced Bid and Budget Management
Using historical data and machine learning, we allocate budgets and set bids that maximise exposure while prioritising profitability. - Audience Targeting and Remarketing
By segmenting your audience and implementing effective remarketing tactics, we help recapture interest and encourage return visits. - Conversion Tracking and Reporting
We track key performance metrics, including conversions, cost-per-click, and revenue, to provide full visibility into campaign effectiveness.
Is Microsoft Ads Shopping Right for Your Business?
Microsoft Shopping campaigns offer significant opportunities, particularly for businesses looking to diversify beyond Google and tap into untapped audiences. With typically lower CPCs and high commercial intent, Microsoft Ads can deliver exceptional ROI when managed strategically.
We work with a wide range of eCommerce businesses, from start-ups to enterprise retailers, providing a bespoke approach that adapts to your evolving needs.


Get Started with Novi Digital Today
Maximise your online retail performance with expertly managed Microsoft Ads Shopping campaigns from Novi Digital. From strategic planning to ongoing optimisation, we provide the tools and insights you need to increase sales, improve ROI, and scale your eCommerce success.
Partner with Novi Digital for a smarter, more streamlined approach to PPC advertising – powered by automation, refined by strategy.
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
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Frequently Asked Questions
Find answers to common queries about our Google Ads Performance Max (PMAX) Management Services.
Is Microsoft Ads better than Google Ads?
While Google Ads reaches a broader audience, Microsoft Ads often delivers better ROI due to lower competition and CPC. It’s ideal for reaching professional or older demographics who predominantly use Bing-powered search engines.
What do Microsoft Ads do?
Microsoft Ads allow businesses to display paid advertisements across the Microsoft Search Network. With Shopping campaigns, product listings appear in search results, helping users discover and purchase your products directly.
What is Microsoft PPC?
Microsoft PPC (pay-per-click) is a form of online advertising where advertisers pay each time someone clicks their ad. It includes Shopping ads, search ads, and audience-targeted display ads.
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