Novi Digital Welcomes Porsche Centre South Lakes as New Client

Novi Digital Welcomes Porsche Centre South Lakes as New Client

Novi Digital Welcomes Porsche Centre South Lakes as New Client

Insight ·

Novi Digital is proud to welcome Porsche Centre South Lakes to its portfolio of prestigious clients. Porsche Centre South Lakes hopes to utilise Novi Digital’s PPC (search) management service to improve the efficiency of its marketing spending and drive sales.

Novi Digital Managing Director Aaron Crewe said: “We’re delighted to be working with Porsche Centre South Lakes on their PPC campaigns. Between our expertise amounting to over a decade in the field of digital marketing and our experience within the automotive sector, we’re confident we can achieve the same calibre of award-winning results as we have done with our other highly successful clients.”

Porsche Centre South Lakes Marketing Manager Richard Smith said: “We were really impressed with Novi from the outset. They went above and beyond in their pitch to us, showing that they not only knew our business but also cared to put the time and effort in, not just in the big aspects but in the small details. Novi have also been in constant contact through virtual meetings and email to keep us informed on how our campaigns are progressing and they are constantly coming up with ideas to improve our ROI. Communication was one of the biggest factors in picking a new PPC provider and Novi have not disappointed, from Tom our account manager who I have regular meetings with all the way up to Aaron the MD.”

PPC (search) management is a fundamental service offered by Novi Digital, helping to improve the conversion rates that companies achieve when using Google Ads. As companies only pay per click when using this form of advertising, better targeting can lead to higher conversion rates, with each click having a better chance of leading to a sale. Not only does this increase the efficiency of the advertising used, it can also result in higher revenues.

Porsche Centre South Lakes, located in Carnforth, is a family-run operation that prides itself on creating a friendly and positive environment, with experts offering personalised guidance for each buyer. The partnership with Novi Digital is likely to see Porsche Centre South Lakes grow its audience and evolve, increasing site traffic and driving sales.

Novi Digital will use a range of measurable metrics as part of its PPC (search) management service, informing Porsche Centre South Lakes of their progress throughout, from higher conversion rates to greater exposure and accuracy. This is thanks to the Novi Digital team of experts, with all staff having comprehensive training and experience in PPC services.

What’s more, Novi Digital already has a lot of experience implementing and running highly successful PPC campaigns and would encourage any organisation seeking a greater level of growth to consider its training services to improve the efficiency of its advertising campaigns.

With offices in Lancaster, London, and Manchester, Novi Digital is an award-winning data-driven and psychology-focused B2B SEO and PPC specialist agency, using automation, AI, and machine learning to deliver SEO and PPC campaigns for over 300 clients in the UK and across the world. Contact the Novi Digital team if you have any enquiries and be sure to consider Porsche Centre South Lakes for your next vehicle of choice. Awarded B Corporation Certification Awarded B Corporation Certification

Insight ·

After a rigorous application process, have been awarded the highly coveted B Corporation Certification.

The B Corp Certification is awarded when a business or organisation meets and can demonstrate high standards of performance, accountability, and transparency in practices such as employee wellbeing, environmental sustainability, and charitable efforts.

These certifications are determined by a series of goals, each of which earns points if met by a company. The average score for businesses is 50.2 and a business must hold a score of 80 to qualify for a B Corp Certification.

There are only 3000 B corporations globally, only 14 PPC agencies, and less than 50 SEO agencies worldwide, which is now a part of with a score of 92.

We have done extensive work with a number of businesses that hold environmental sustainability as a core company value and we have always been committed to having a positive impact on the world and the people they work with. The application process has taken six months to prepare for and we have invested over 100 hours of time in order to achieve this certification. In doing so, have made significant advancements to their company practices.

Aaron Crewe said: “We have learned a great deal as a business throughout the application process and have taken strides to building a more sustainable and charitable business. We knew the process would highlight areas for improvement for, but we will continue to push ourselves to grow and improve even further. Our goal is to hit a score of 120, and we’re already well on our way!

“We are constantly balancing the 3 Ps at; People, Planet, and Profit. We hope that, in achieving this certification, we can continue to grow and work with more like-minded businesses who care about the planet and want to make a difference.”

With a team of 20-employees across the UK, is an award-winning B2B SEO and PPC specialist agency, using automation, AI, and machine learning to deliver campaigns for over 300-clients in the UK and around the world.

Click here for more information on’s B Corporation certification, or to learn how’s services can make a difference to your business.

Novi Wins Siemens Financial Services Contract

Novi Wins Siemens Financial Services Contract

Insight ·

North-West-based digital agency Novi Digital, with offices in Lancashire, Cheshire, East Midlands and London, has won a contract to provide SEO and PPC for Siemens Financial Services following a 10-way competitive pitch.

Siemens Financial Services provides a wide range of flexible finance solutions including cash flow solutions and leasing options to suit a variety of business sizes. Operating across a broad number of sectors, it provides businesses with specialist support including asset finance, working capital finance, financing for Siemens products and structured debt financing.

Novi Digital Managing Director Aaron Crewe said: “With over 50-years in finance, over 3000-employees globally, and more than 200 UK finance specialists, Siemens offers financing solutions in sectors including bus & coach, construction, healthcare, manufacturing, public sector, technology, and transportation”.

“We are very excited to be delivering digital marketing solutions for Siemens and we have agreed ambitious goals and KPIs that will help customers and partners find the solution they need from one of the world’s most established and prolific providers.”

With a team of 20-employees across the UK, Novi Digital is an award-winning B2B SEO and PPC specialist agency, using automation, AI and machine learning to deliver campaigns for over 300-clients in the UK and around the world.

4 SEO Tips to Help Your Site Get Better Search Rankings

4 SEO Tips to Help Your Site Get Better Search Rankings

Insight ·

Here are the 4 SEO Tips to Help Your Site Get Better Search Rankings

Search engine optimization (SEO) can be a very powerful tool in your digital marketing arsenal. And Whilewhile advanced SEO strategies require a lot of hard work and probably the help of an SEO management agency to pull off, there are tons of basic tips and tricks you can follow to help boost your site’s SEO. Here are some 4 our top tips for maximum impact for them.

1 – Start with a website SEO Audit  

Get your site audited

The best way to know where you stand when it comes to your site’s SEO is to have your website audited. Digital marketing agencies often offer an SEO audit service. An SEO audit is where an SEO company audits your site, where they’ll look at your current search engine performance site’s rankings across multiple search engines, as well as looking for any SEO problems on your website that should be corrected or improved. A good SEO audit can give you a very clear picture of what you should do in order to improve your site’s ranking on Google rankings moving forward. 

It is also useful to get an SEO audit before you move on with more time-consuming, complex, complicated or expensive SEO practices. This ensures there aren’t any obvious small on-site issues holding back your campaign. 

A more comprehensive is where you will see the real benefit. An advanced SEO audit compares your website to that of your competition. Once a comparison can be made, only then can a prioritised list of SEO actions can be proposed. 

Not all SEO metrics are equal, and some are more prevalent than others, depending on the target keyword, the sector and the website in question. For example, a website with a high domain authority may be able to compete with more competitive keywords. 

Tools such as SEMrush and Screaming Frog are both particularly useful for obtaining the necessary data to form a comprehensive site audit. The key is to prioritise your SEO actions based on the maximum amount of impact. This can be established by looking at what the top 10 competing websites are currently doing.

What you are looking for here is high-impact / low-effort SEO changes. These can include adding the target keyword to the title / meta description or improving the internal linking to the target page. 

2 – Create quality content

A lot of SEO is related to making your site more valuable and useful to general readers. That’s because while the mechanisms search engines use to rank websites are seen to be mysterious, the goals of those mechanisms are obvious. Search engines want to offer the best possible result for any given search query, so writing great content is a must. It’s not just about getting people to click on your site, it’s about giving something that will keep them engaged after they click. Focus all your SEO efforts on the same end goal as Google, to provide a relevant and high-quality user journey that solves the problem or need of the person searching.

Good quality content often focuses on answering a question or solving a problem. If it’s a feature-led selling approach, then people will often buy based on price, whereas if it’s a benefit-led sell, then customers will buy based on want rather than need and often be willing to pay a premium for it. 

Fundamentally, content needs to be more insightful and beneficial than any other of the websites currently ranked within the top 10. Combining and expanding on their content can be a great place to start. Add to this tools such as AnswerThePublic and Ubersuggest and you have content ideas that the search engines will love.

With this in mind, make sure that your content appeals to the audience, we will explain how to do so in the next point. 

In addition, your article should go into more detail and provide more value to the reader than any other article and you can only do this by having more words on the page. Check the total number of words used on average and exceed this with your content. 

Good content gets shared and that’s what generates links. 

Of course, quality content is more useful when the topics you’re broaching are also relevant to your target audience. A medical supply company doesn’t gain much by having the #1 ranked article for the search “how do I fix a flat tire”.

 3 – Target the right keywords

We prefer to call them “search queries”, but for the sake of consistency, we will call them keywords

Keyword research can be a complicated science, that’s true. But However, in short, it comes down to finding keywords that are both relevant to your target audience and are under-served in terms of quality content and then writing content targeted for those keywords. 

To perform well in SEO, you need better quality content than the next website. With this said, ranking for certain keywords is not as simple. There are many factors at play when it comes to how a website ranks for a particular keyword. 

To begin, you need to find keywords that your customers will use when trying to find your product or service. You can use Google Keyword Planner or Uber Suggest for potential keyword ideas, or connect to Google Search Console to see how you are already performing on Google. Alternatively, SEMrush will show you what your competitors are generating traffic from with regards to keywords. 

The key focus with keywords is ensuring that the volume is sufficient to make it worthwhile. 

  1. Keywords need to have sufficient search volume.
  2. Keywords need to not be too competitive.
  3. Keywords need to produce more qualified potential customers. 

In order to ensure that a keyword is appropriate, consider where your keyword falls in the Phase of Intent (Idea, Browse, Compare or Buy). 

Following, this, check the competitiveness of the keyword using Search Operators such as Allintitle, allinanchor and allinurl. You are looking for low numbers here. 

Lastly, use Google Trends to ensure that your keyword isn’t decreasing in popularity. You want to ensure that you are operating in a growing market. 

Or you can check valuable and competitive keywords in your niche and see what the first page results for those keywords look like, so you can try to create content that is better than what is currently on the first page.

Either way, keyword targeting and keyword research are two important parts of SEO. And learning about both can help you rank higher.

4 – Focus on the user Be consistent

Whether it’s Pagespeed, mobile usability, click-through-rates or on-page analytics, it always comes down to one thing, the user. Great SEO isn’t about trying to beat Google, it’s about providing the very best for the searcher / the website visitor. 

This is why user-generated content works so well from an SEO perspective. It is why Q and A websites do so well in terms of SEO, such as Reddit or StackOverflow. Create a platform for users to engage, reward them for doing so and Google will love it. 

By focusing on the user first above and beyond anything else, you are creating an optimal user experience and your SEO will improve. 

In summary

One of the main downsides of SEO is just how long it can take. You may spend months on a campaign while seeing very little progress on your rankings across multiple keywords. On the other hand, when changes do happen in a noticeable way, they often happen within a week or even overnight. There are plenty of reports of sites that spent months working on SEO with little results, only to suddenly find their organic traffic exploding when search engines finally started bumping their site up the ranks. Note, only the most deserving of websites achieve good SEO performance and retain it. 

This means that SEO marketing requires patience and consistency. Few companies have the resources and patience needed to constantly put out content for months, but it is an important step for long-term success. 

This is why balancing your SEO efforts with PPC is highly beneficial, as you can find out which keywords work on PPC before targeting them in terms of SEO. 

How to improve SEO? Here are the 10 ways to improve SEO in 2021

How to improve SEO? Here are the 10 ways to improve SEO in 2021

Insight ·

How to improve SEO? Here are the 10 ways to improve SEO in 2021…

Search engine optimisation is a topic that shows no signs of slowing down in popularity or methodologies. SEO is more vital than ever to rank well for keywords and drive traffic to your website.

To continue offering true value with their website, most companies will need an SEO agency to help them stay ahead of the curve in search.

1) Increase social media activity and grow followers: This could be through Twitter, Facebook or Instagram and you should ensure you are sharing information on there about your brand regularly. If people cannot connect with you and find out what you offer at first glance then they may not consider looking further into your business.

2) Optimise content: You should always be looking for ways to improve your Google ranking for search terms that are relevant to your business. Use tools such as a Rank Tracker tool to monitor keyword rankings and content performance. By monitoring changing trends, you can identify gaps in the market and develop content accordingly.

3) Build new links: Links remain one of the most important aspects of SEO, and you must work on earning more high-quality backlinks from well-known sites (for example, using link building services). You should also remain focused on removing bad links pointing at your website. An analysis should be done to ascertain which are good and which are bad links.

4) Focus on conversion rate optimisation: To convert a visitor into a customer, there must be a clearly defined marketing funnel that leads them via their path to purchase. If this is optimised for SEO purposes, it increases the chances that a website visitor will click through to your site and purchase something from you.

5) Multilingual support: If you have users in other countries, then internet searches can be done in other languages than English. You need to ensure your website can perform well when non-English language search queries are input. This is vital if you want to take advantage of international markets.

6) Reduce broken links: It’s essential that all links on your website work. Otherwise, this can lead to visitors getting frustrated with your lack of care or attention and leave your site before they convert. Therefore, we recommend using a link checker tool such as Link Detox, which can identify which broken links exist on your site and help you investigate solutions for fixing them.

7) Maintain a high mobile-friendliness score: With the number of visits from people using their mobile devices is growing every year, your website must appear well in mobile search results. You can check how well your website performs in Google’s Mobile-Friendly Test Tool, ensuring your business is ready to adapt to changing trends in mobile compatibility. 

8) Optimise videos: Videos have significant potential when ranking your website. This is because they can answer questions users have and draw them into your brand. The more time people spend watching videos about you (on YouTube or elsewhere), the more likely they are to remember you, share information with others, and ultimately, buy from you. For example, if you sell wedding dresses, your video could feature the latest trends in bridal wear. This increases your chances of reaching potential customers who have not yet decided which dress they will choose.

9) Handle reviews well: Depending on the type of business you are running, handling reviews can be critical to how successful it is. There are many ways of ensuring users leave good quality reviews and feel motivated to share information about their experience with others. You could use a tool such as Feedback Five, or offer incentives for positive feedback (such as store discounts). The most important thing to remember is that reviewers must feel valued by receiving an answer to their query within 24 hours (if possible). If you can’t answer them that quickly, then you should use a review management tool to identify and respond to all reviews. [VIDEO]

10) Advertise effectively: You can use the free Google AdWords Keyword Planner tool to find keywords that have high search volumes but low competition. By identifying these opportunities, you can use Google’s advertising platform (or another form of paid advertising). Focus on specifically targeting users who are actively seeking what your business offers. This also gives you direct access to the businesses searching, increasing your chances of being seen by a potential customer.

If you’re thinking about getting started with SEO in 2021 – or if you want to do better than last year – it’s worth considering taking action now.

How are helping to bridge the Digital Skills Shortage

How are helping to bridge the Digital Skills Shortage

Insight ·

There is a digital skills shortage in the UK and many businesses are struggling to fill key roles.

Lancaster and North-West-based digital marketing experts are providing digital marketing training to help solve the digital skills shortage issue.

Commencing in September,, funded by Department for Education (DfE) and in partnership with We Are Digital, are delivering a comprehensive SEO, PPC and Social Media Marketing programme aimed at those wanting to secure a career in Digital Marketing.

Are you 19 or older? Unemployed, looking for a change in careers or looking to start your own digital business? Are you based in the Northwest?

If the answer is yes to all or most of these, then have the solution to help you to achieve your goals.

This 12-week intensive training programme is fully funded for those currently unemployed. For those currently employed, the course is £750 + VAT for employers to pay for each employee put through the course.

At the end of the course, all attendees will have passed several of the Google certifications for Google Analytics and Google Ads, as well as certifications from other providers such as Microsoft and HubSpot. In addition to this, all participants that complete the course will be presented with a novi certification and be interviewed for an internship with commencing in 2022.

Aaron Crewe, Managing Director says, “our aim is to upskill at least 30-participants, creating a higher-calibre of digital marketer and in turn helping digital entrepreneurs to flourish and businesses to grow.”

Nicola Pickup, Digital Marketing Trainer, says, “Having worked on previous digital bootcamps, I can see the real impact on former students’ lives.  It’s incredible to watch them absorb so much knowledge, grow in confidence and start new careers in such a short space of time. Digital Marketing skills are in high demand, and the course will open up many opportunities for those wanting to start a new career.”

Limited Availability only have a limited number of places left for September’s intake. Space is being filled due to high-demand.

How can YOU help?

  1. Share the opportunity across your network. Everyone knows someone looking to advance their career and this opportunity could help them to achieve this.
  2. Refer the link to someone specific, explaining how and why this could help them.
  3. If you are a digital marketing expert looking to help the next generation of digital entrepreneurs and digital nomads, you can help by showing off your expertise. Each course will include a frequent ‘ask an expert’ segment. Whilst the team have extensive agency expertise, we would particularly like to speak with people who have in-house experience they would be willing to discuss with students.

How can businesses and educational establishments can help? are looking for partnerships with leading colleges, universities and businesses to refer students to us. In return, will share your involvement on our social media.

Stronger together

Together we can collectively work toward upskilling more people, enabling further careers in digital marketing and filling roles that help businesses to prosper.

Interested parties can visit for further details. working on a global scale with Arriello working on a global scale with Arriello

Insight · have been contracted to provide SEO and PPC management to Arriello across its global business, in order to increase the number of clients they secure from Google Ads., The partnership between Novi and Arriello will help to open up opportunities around the globe, entering new markets, and developing even more business prominence within the industry.

Mike Kilburn, digital marketing consultant for, says: “As a market leader in digital marketing and PPC management, we are able to provide Arriello with further expertise to help grow its pharma and biotech consulting business in key markets worldwide.

Arriello and partnership

Both companies believe that partnering with individuals and businesses that understand the importance of clear communication and collaboration is crucial to long-term success.

Arriello has been at the cutting edge of risk management and compliance services primarily for the pharmaceutical and biotech industry since 2008. Aiming to “make the process from development to market faster, better and smarter”, their global services span the product life cycle from Clinical to post-submission Regulatory Affairs and Pharmacovigilance, Quality Assurance and Auditing, and innovative automation solutions. Headquartered in Ireland, with operations across Europe, Arriello consults, creates, and provides solutions across the EU, US, LATAM, CIS, MENA, Asia, and South Africa. Free Online Digital Marketing Training Session Webinars in 2021 Free Online Digital Marketing Training Session Webinars in 2021

Insight ·

Our Digital marketing training sessions, running throughout 2021.

We are delighted to extend our series of digital marketing training session webinars and share our deep technical knowledge with you. Our training courses were designed to help you maximise your returns and achieve your business goals. We will be delivering these sessions every second Thursday at 2pm, and we will be focusing on a range of digital marketing topics that incorporate the many aspects involved in achieving successful PPC and SEO.

Follow the links below to register for your FREE online place:

8th April – How to use Google Analytics 4?

22nd April – What are Google AdWords Scripts Alerts?

6th May – How to get links, what are the best tools to use?

20th May – How to manage a website migration?

3rd June – How to create content to achieve high-performing pages?

17th June – How to create and manage Google Shopping Campaigns?

1st July – What are Analytics Alerts?

15th July – How to use LinkedIn Ads Manager?

29th July – How to use Google Ads Performance Planner?

19th August – What is PageSpeed and how to improve it?

2nd September – What are Google Alerts?

8th September – How to use Facebook Ads Manager?

16th September – How to create effective Keyword Research?

30th September – How to get the best from your agency? What do clients really want in terms of effective account management?

7th October – What are Google Trends and how do I use them?

21st October – Website Analytics Training: Google 4.0 vs Microsoft Clarity

About Us

We are the UK’s leading Data-driven and Psychology-focused B2B SEO and PPC agency. As an agency, we put employee well-being and client satisfaction at the forefront. We innovate, communicate and learn in order to achieve a high level of performance. A leading Google Premier Partner.

Best SEO Plugins for WordPress

Best SEO Plugins for WordPress

Insight · Recommends Best SEO Plugins for WordPress

If you’re looking for the best SEO plugins WordPress is compatible with, we’ve put together a guide to some of the must-haves. Below we outline the best SEO plugins for WordPress users who want to improve their ranking.

1. SEMRush

SEMRush is popularly used by SEO specialists, marketers and small to large businesses. SEMRush is popular because it allows its users to find search terms and keywords organically and identifies the search terms that a website will easily be able to rank for. Competitive research can be completed on a SEMRush WordPress plugin, allowing users to stay ahead of their competition and outrank them.

SEMRush is packed with features to help a WordPress website improve its SEO, such as its SEO Writing Assistant tool which is designed to help improve your website content. One notable drawback of SEMRush is that their plugin is available in a tiered pricing system, meaning you can only access some of their features such as white label reports if you are willing to pay the highest subscription price. Their customer service is also prone to responding to queries 2-3 days later, meaning it is often difficult to receive immediate help from them.

2. Yoast SEO

Yoast SEO is a website optimisation tool that enables a user to easily add SEO descriptions and titles to not only all pages, but all posts on a website. When using Yoast SEO, an automatic XML sitemap is created to ensure content can be easily searched by SEO bots that crawl your website.

Yoast SEO is arguably one of the best SEO plugins as it allows a user to optimise meta titles, manage SEO redirects and generate a sitemap easily and efficiently. A potential limitation of Yoast SEO, however, is that its writing assistant capabilities are not as comprehensive or as user friendly as SEMRush. If you are not a developer or a non-technical user you may also struggle to understand the difference between the free and pro tier, as it is not targeted at SEO beginners.

3. All in One SEO Pack

All in One SEO Pack is an SEO plug-in that is suitable for SEO beginners or business owners who do not have developer knowledge. With All in One SEO Pack, you can easily add SEO titles, meta tags, image sitemaps and more to your website, whilst optimising them for SEO. Out of the box, it works with the payment gateway WooCommerce but can be easily set up to work with other gateways and features.

All in One SEO Pack is similar to Yoast SEO, but cheaper, making it more popular with smaller businesses or large businesses with a tight SEO budget. However, as you are paying a cheaper price than Yoast, you should be prepared to receive fewer features. For example, All in One SEO Pack does not offer an SEO score or content analysis as Yoast SEO does.

4. Google Search Console

Google Search Console is considered one of the best SEO plugins for WordPress because it is free. A website owner can use Google Search Console to monitor their website ranking in Google and users with this plugin will receive updates about their ranking. For example, users will receive an update when Google is unable to crawl or index a page or post on your website and will then offer tips on how to fix and prevent such an error.

The best feature of Google Search Console, however, is that it shares data with you such as your average rank position, anchor texts, and more, ensuring a user can easily improve their ranking by optimising the data they are shown. If you are stuck for blog ideas, a user can use Google Search Console to find blog ideas through the suggested keyword and search terms data. One potential drawback of Google Search Console is that is quite a technical plugin, meaning it is not always easy for SEO beginners or non-developers to use. While all the data from the plugin is incredibly useful, it can be overwhelming and confusing to have that much data available to you.


If you are unsure which SEO plugin is right for your business, or you would like to learn more about the plugin options available to you, get in touch with today. There is no one-size-fits-all answer to which are the best SEO plugins WordPress is compatible with, as it depends on the unique needs of your business and your WordPress development skills. wins DADI Award for most effective use of paid media for their work with English Lakes Hotels wins DADI Award for most effective use of paid media for their work with English Lakes Hotels

Insight · are proud to have been awarded the DADI Award for ‘most effective use of paid search’ for their work with English Lakes Hotels. Since starting work in September 2017,’s award winning campaign has achieved an astounding 2000% ROI, and continues to provide excellent results today.’s Google Search campaign for English Lakes Hotels was judged in the same category as many high profile organisations; such as MarPod, Tommy Hilfiger, Cancer Research UK, Blue Bay Travel, Evan Cycles, Aria Holidays and Dune London.

Competition in the category was extremely strong, and the win is a testament to the strength of the campaign and the working partnership between and English Lakes Hotels.

Aaron Crewe, Managing Director and Founder of commented: 

“English Lakes came to with a desire to exceed the performance of their hotels on charges English Lakes Hotels 15% commission across all sales, and diverts traffic away from English Lakes carefully optimised website.

To achieve this, they needed an innovative agency to create a campaign which would ensure all of their hard earned profits were invested back into their business, and so appointed who work in partnership with their clients to help them achieve their goals.”

Colin Fox, Group Marketing Manager at English Lakes Hotels commented: 

“I see this as a great endorsement of our choice to use a young, forward thinking, local company to handle an increasingly important part of English Lakes Hotels leisure business conversion. Novi Digital have proved their research, delivery and management of our various PPC campaigns has been instrumental in making paid search another serious channel within our online strategy.”